NESTLÉ (MALAYSIA)
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Kuala Lumpur, 10 August 2023 - Nestlé's KitKat® unveils its latest, limited-edition KitKat® Salted Caramel Cookies, a fusion of flavours and unexpected texture to take consumers on a new multi-sensorial chocolatey indulgence journey. Featuring a delightful combination of KitKat®'s rich milk chocolate, signature crispy wafer and deliciously crisp caramelised cookie bits, this new variant is indeed the most anticipated treat coming from KitKat® in Malaysia this year.
Food trends around the world have significantly evolved over the years, as consumers continuously look for refreshing ways to enjoy this fulfilling pleasure in life. Zooming into the confectionery space, consumers had shown their affection particularly for cookies and the caramel flavor, amongst others - as they both clinched the Top 10 spots of the most desired flavours in Asia Pacific.
Also, according to studies conducted within Asia Pacific, 70% of consumers were seeking new and exciting chocolates whilst more than 60% desired chocolates which offer multiple textures and flavours. While taste and enjoyment remain consumers' key motivations, crunchy textures took the top spot as the most desired experience.
According to Carlota Casellas, Business Executive Officer of Nestlé Confectionery, "In creating our new KitKat® variant, we took inspiration from the latest market insights and trends, especially from the Generation Zs, who are the most forthcoming in expressing their aspirations for unique food experiences. KitKat® has reinvented our chocolatey fingers, combining cookies with salted caramel together with our signature crispy wafer to create this sensational new limited-edition flavour!"
Two skillful dessert artists from JUNANDUS demonstrated the versatility of the KitKat® Salted Caramel Cookies through a dessert decoration workshop at the launch event staged at the IOI City Mall in Putrajaya. Jun Chong of JUNANDUS said, "Indeed, everyone can indulge in a KitKat® experience on its own or be truly creative about it; and that is the best way to enjoy a break - to have a great chocolatey treat while having some fun at the same time!"
"Just like our catchphrase "Have a Break, Have a KitKat®, we want all Malaysians to take their well-deserved break and there is no better way to do that than by indulging in the new KitKat® Salted Caramel Cookies - a perfect me-time break partner. The added texture of crunchiness from the cookie bits enrobed in a smooth milk chocolatey coating will surely uplift the experience of every chocolate lover instantly," said Carlota.
In conjunction with therollout of the KitKat® Salted Caramel Cookies, a 5-day consumer roadshow will be held at IOI City Mall in Putrajaya from 9 to 13 August 2023. KitKat® Salted Caramel Cookies comes in two product offerings - the 4-Finger single-pack and the Multipack containing five pieces of 2-Finger packs.
For more information, please visithttps://www.nestle.com.my/brands/confectionery, FB athttps://www.facebook.com/KitKatMalaysia and IG atwww.instagram.com/KitKatMalaysiaAbout Nestlé KitKat®
Created in 1935, KitKat®was first known as Rowntree Chocolate Crisp. Two years later, the name has changed to KitKat®. In 1988, KitKat® became part of Nestlé range of confectionery products. It grew to be the no. 1 chocolate brand in Malaysia, enjoyed by young and old as a light snack. Today, it is exported to more than 14 countries globally. KitKat® is 100% Halal and is produced locally at Nestlé's Halal-certified facility in Chembong, Negeri Sembilan.
"Have a break, have a KitKat®" has become a popular phrase, aptly describing the enjoyment of the chocolate-coated wafers whenever one needs to take a break amidst a busy and stressful moment.
Nestlé's KitKat®is the first global confectionary brand to be made from 100% sustainable cocoa sourced under the Nestlé's Cocoa Plan. The brand has pledged to be carbon neutral by 2025. KitKat® aims to reduce the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50% as part of its plan.
About Nestlé Malaysia
Nestlé is the world's largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé's purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Nurul Atiqah Mustapa
Perspective Strategies
Tel: (+603) 7491 3138
E-mail: [email protected]
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Nestlé (Malaysia) Bhd published this content on 10 August 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 September 2023 08:55:06 UTC.
