NAVER : Z Collaborates with Global Fashion Brand Ami Paris to Launch an Exclusive Collection of Items and Virtual World

NAVER Z Collaborates with Global Fashion Brand Ami Paris to Launch an Exclusive Collection of Items and Virtual World

- ZEPETO joins hands with over 120 global brands to actively support the youth culture of millennials and members of Gen Z from around the world

April 16, 2023

NAVER Z (co-CEOs Kim Dae-wook, Kim Chang-wook) announced its partnership with the global fashion brand Ami Paris and launched Ami Paris World and an exclusive collection on ZEPETO inspired by Montmartre and Ami Paris' Spring Summer 2023 collection, respectively.

Starting April 14, virtual items from Ami Paris will be available on ZEPETO. ZEPETO will showcase items incorporating 15 pieces from Ami Paris' Spring Summer 2023 collection with exquisite attention to detail. It will also launch Ami Paris World, inspired by the iconic Montmartre in Paris, vividly recreating cafés, bakeries, and the Sacré-Cœur Basilica. Users are expected to share their digital experiences with people around the globe by visiting Ami Paris World, which encapsulates the brand's identity, and trying on different items.

ZEPETO is drawing attention from global fashion brands as a collaborative partner due to its ability to incorporate intricate details from fashion products into virtual items, as well as its ability to provide significant advertising effects while maintaining the brand's value within a secure metaverse platform. The popularity of ZEPETO can also be attributed to its massive user base of over 400 million individuals, who are predominantly millennials and Generation Z.

The global luxury brand Gucci has established a long-term partnership with ZEPETO to offer high-quality virtual experiences to users. In 2021, the partnership resulted in the launch of various virtual items and the virtual world map "Gucci Garden Archetypes" that recreated the Gucci exhibition on ZEPETO. In 2022, Gucci collaborated with ZEPETO for its 2022 winter collection.

ZEPETO currently offers interactive brand experiences through partnerships with over 120 global brands, including renowned fashion brands such as Ralph Lauren, Nike, Adidas, Puma, DKNY, and Zara, as well as beauty brands such as Dior Beauty and NARS Cosmetics. In addition, it has even collaborated with the entertainment industry, joining forces with BLACKPINK, Selena Gomez, and Disney.

"Through partnerships with various global fashion brands, ZEPETO is making efforts to provide users with unique virtual experiences," said Kang Hee-suk, head of business at NAVER Z. "We will continue to form partnerships to bring the youth culture of millennials and members of Gen Z, who are passionate about fashion, music, and other hobbies, to life on ZEPETO."

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