NAVER CORPORATION NAVER
Green Commerce Report
2022
GREEN PLATFORM
GREEN BRAND
GREENSUMER
About This Report
Today, the global community is facing major global problems such as infectious diseases, natural disasters, and extreme weather conditions caused by climate change. As a result, there is a growing awareness of the need to actively reduce the negative impact on the environment around the world, and this increased interest in eco-friendliness is leading to higher demand for eco-friendly products, including those made from recycled raw materials and organic goods, as well as the use of packaging that is easy to recycle.
In line with the growing consumer trend of green consumption, NAVER actively identifies the direct and indirect impacts that the commerce industry can have on the natural ecosystem as a whole, and proposes effective solutions. In 2022, NAVER began to establish the "NAVER Green Commerce Platform" ecosystem, which encompasses the discovery of green products and the establishment of an eco-friendly distribution network, and set the direction of its unique green commerce strategy to maximize green impact. We have established customized strategies that reflect the characteristics and potential environmental impacts of each major stakeholder in the commerce industry, such as consumers, sellers and platform development partners, and actively support various stakeholders' efforts to contribute to the creation of positive environmental values. In addition, based on the core characteristic of platform, "connectivity," we are seeking opportunities to implement innovative solution by diversifying the eco-friendly connections among our stakeholders.
In early 2023, NAVER improved its green commerce strategy with the aim of further expanding its ESG-based business potential, including the environment surrounding its commerce business. Based on the new strategic direction, we plan to expand the ESG base in the commerce ecosystem by 2025 and promote the internalization of ESG in commerce in the long term, so that the sustainable values within the commerce ecosystem will create a virtuous cycle from 2026. Celebrating the Environment Day on June 5, 2023, we would like to share our contemplations, efforts and plans for eco-friendliness and sustainability through this Green Commerce Report, and will continue to communicate our achievements as a green commerce platform through various channels.
Contents
03 Highlights of NAVER Green Commerce in 2022
06 Green Commerce Platform that Connects Brands and Users
08 NAVER Green Commerce
08 | 13 | 16 | ||||||||
Green Brand | Green Platform | Greensumer |
INTERACTIVE PDF
This report has been published as an interactive PDF, allowing readers to move to pages in the report, and including shortcuts to related web pages and video clips.
Highlights of NAVER Green Commerce in 2022
Jan. | Apr. | May | June | July | Aug. | |||||
GREEN BRAND | GREEN PLATFORM |
Sept.Oct.
GREENSUMER 03
Nov.
Resource
circulation
Animal
protection
Natural
environment and carbon reduction
Green beauty special offer in collaboration with beauty brands focusing on vegan beauty products
Special offer in collaboration with lifestyle brands, celebrating Arbor Day
1-dayspecialofferbyDonggubat,anSME
Sold eco-friendly solid soap bars made by people with developmental disabilities
* Click each item to find more information on the related campaign or event
Highlights of NAVER Green Commerce in 2022
January | April | |
Jan.
New Year's Eco-friendly Shopping Campaign
•With a 2022 New Year's resolutions theme, introduced eco-friendly shopping habits and new waste sorting methods for one month
•Showcased 26 related products, including zero-waste products and waste sorting boxes, sold at 25 SME Smart Stores in NAVER Shopping
26건
May | May 20 |
World Bee Day | |
•Held a special offer to publicize the seriousness of global warming, which is the main cause of the decline in bee populations, and to publicize the importance of bees, which play an important role in human survival and environmental preservation
•Promoted and supported the sale of honey products delivered directly from beekeepers and the products of "Urban Bees Seoul," a social enterprise that cultivates forests in the city and regenerates the ecosystem through urban beekeeping
April
Green Delivery Week
•Held the event for one week from April 1st in celebration of the April 5th Arbor Day to restore forests in east coastal mountain areas affected by wildfires in March 2022
•Special offer which combined shopping and donations with the participation of 8 green brands under the theme of "Your Shopping Becomes a Tree" to donate 1% of the purchase amount to a forest restoration project in Gangwon Province
•8 brands participated in the event, including Yuhan-Kimberly, P&G, Johnson & Johnson, Kundal, Frosch, Living Crafts, Daesang Wellife and Osulloc, which provided fast delivery by applying 100% paper packaging, with NAVER Shopping providing additional NAVER Pay Points to offer benefits to green brands and greensumers
•Ran the Happybean Good Action event to support the 8 green brands through likes and comments, thus allowing those who did not purchase products during the event to make donations, with some 13,394 people participating
•A total of KRW 33.2 million was donated to the forest restoration project, in which more than 48,000 shoppers participated. (Equivalent to planting 3,320 trees = 34.5 tons of carbon absorption per year from a forest equivalent to 4.43 soccer fields)
34.5 tons CO2
June | Jun. 5 |
Environment Day | |
•Sold a limited edition, "Black Forest: Memory of the Trees," produced by Donggubat using charcoal from burnt trees in east coastal mountain areas through
NAVER Shopping Live
•Donated 10% of the proceeds to the areas hit by the wildfire along with the message "Let's not forget wildfires!"
10% of the proceeds
Apr. 20
Day of Persons with Disabilities
•Held a special offer to shed light on the positive social and environmental impact that the SME "Donggubat" creates by hiring more than 50% of its employees among persons with developmental disabilities to produce vegan shampoo bars and beauty bars
•Reduced the use of 7,981 plastic bins that would otherwise have required a total of 129kg of plastics thanks to
the participation of 3,362 green shoppers
7,981plastic bins
Apr. 22
Earth Day
•Held a "Green Beauty" special offer showcasing 200 products, most of which were vegan-certified, from 21 green beauty brands that use green packaging materials and eco-friendly delivery packages
•Provided generous benefits, such as discounts and gift-giving
•Also held an "Earth Day Lights-off" event to induce consumers' interest and participation in the cause
Jun. 18
Sustainable Gastronomy Day
•Held a special offer of low-carbon certified foods whose cultivation process reduces carbon emissions, organic foods beneficial to the land, and animal welfare livestock products produced by minimizing stress during the breeding process, with the goal of promoting sustainable foods
•Participated by E-Mart Mall, an affiliate of NAVER Shopping
July | July 29 |
Global Tiger Day | |
•Collaborated with "MuzikTiger" featuring a very famous tiger character, "Ttungrangi"
•Donated 5% of proceeds to the World Wildlife Fund to protect tigers, an endangered species
5% of the proceeds
September | Sep. 1 |
National Tofu Day | |
•Held a special offer featuring tofu, a plant-based protein with excellent carbon reduction effects and nutritional value, under the theme
of "One Meal to Save the Earth"
•Participated by Pulmuone, which produces a number of low-carbon vegetable protein foods under
the brand name "Earth Diet"
October | Oct. 4 |
World Animals Day | |
•Held a special offer showcasing animal welfare-certified,antibiotic-free livestock products, dairy products, and vegan foods to increase interest in the farm animal breeding environment and animal welfare and to promote buyer selections
•Participated by E-Mart, HomePlus, GS and Orga, each offering 10-20% discount coupons
August | Aug. 8 |
International Cat Day | |
•Ran a campaign with the pet brand "PETHROOM," in which the brand and NAVER Shopping donated KRW 100 per purchase to a shelter for abandoned cats
•Linked to the "Loving Pet Campaign" held in August
Sep. 6
Resource Circulation Day
•Held a special offer in collaboration with lifestyle brands that make green products under the theme of "Let's think about the global environment and remember the importance of recycling resources"
•Participated by 4 brands - Unilever, 3M, EcoFresh, Johnson & Johnson
November | Nov. 1 |
World Vegan Day | |
•Held a beauty, food, and lifestyle special offer centering around products certified domestically and internationally as vegan
•Participated by 18 brands to reach greensumers with great interest in vegan lifestyle
•Offered 1+1 benefits and discounts
18brands
Total transaction amount
KRW 4.81 billion
- Sum of transactions generated through special offers celebrating annual and other events, Green Friday and Loving Pets
Nov. 1-14
Green Shopping Week for the Green Consumption Week
•Held a special offer featuring eco-friendly certified products
to encourage the consumption of green products during the Ministry of Environment's "Green Consumption Week"
•Participated by 3 brands - E-Mart, HomePlus, GS Fresh
•Offered various benefits such as product discount coupons
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Naver Corporation published this content on 28 July 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 July 2023 06:23:42 UTC.
