National Cinemedia, Inc. Provides Revenue Guidance for the Third Quarter and Full Year 2022
August 08, 2022 at 04:58 pm EDT
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National CineMedia, Inc. provided revenue guidance for the third quarter and full year 2022. For the quarter, the Company expects to earn total revenue of $53.0 million to $57.0 million, compared to total revenue for the third quarter 2021 of $31.7 million.
For the year, the Company expects to earn total revenue of $265.0 million to $285.0 million, compared to total revenue for the full year 2021 of $114.6 million.
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 190 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. It also sells digital online and mobile advertising through its Audience Accelerator, across its suite of Noovie digital properties and a variety of complementary out of home venues, such as restaurants, convenience stores and college campuses. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum position.