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Level 1, 446 Collins Street

Melbourne VIC 3000

ACN 640 108 130

16 November 2021

ASX and Media Release

October Trading Update1

MYDEAL'S STRONG MOMENTUM CONTINUES IN OCTOBER

Highlights:

  • October YTD FY22 Gross Sales of ~$93 million, up ~24% on pcp
  • Gross Sales in October 2021 of $23.4m, up ~28% on pcp
  • October YTD FY22 Revenue of $19.4 million, up ~50% on pcp
  • Record Active Customers2 up ~31% on pcp to 940,726
  • Customer loyalty continuing to increase, with ~61% of transactions coming from returning customers in October 2021, (October 2020: ~51%)
  • October YTD In-stock (Private Label and Third Party brands) Gross Sales growing strongly to $8.8 million up, ~308% on pcp and in-line with the entire FY21 result

Leading online retail marketplace for home and lifestyle products, MyDeal.com.au Limited (ASX: MYD,

'MyDeal' or the 'Company'), is pleased to provide a trading update for the period ended 31 October 2021. Commenting on the results, MyDeal CEO, Sean Senvirtne said:

"I'm pleased to announce that October was another very successful month for MyDeal, as we continue to see the rewards flow through from the implementation of our strategic initiatives. We continue to scale at a rapid rate, giving us the confidence that our strategy is working and we are focussed on the right things.

"With a dedicated focus on growing the brand, we launched our major 'through the line' advertising campaign, with our most significant investment in 'above the line' media yet. We know that building awareness and making MyDeal famous is vital to the ongoing growth of the business and an investment that we have to make.

"While cycling unprecedented growth from the previous year, we have been able deliver growth across all key metrics. Gross Sales and revenue are up strongly, active customers continue to grow, while at the same time performance from returning customers reached record levels to ~61%. Momentum in our in-stock offering is building and at over 300% growth, is now beginning to represent a material part of our business.

"MyDeal heads into the peak Christmas period in a very strong position."

Authorised for release by the Board of MyDeal.com.au Limited.

-- ENDS --

1 All numbers quoted are unaudited

2 "Active Customers" are customers who have bought products through the MyDeal platform during the last 12 months.

www.mydeal.com.au

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For further information, please contact:

Media Enquiries

Investor Relations

https://investors.mydeal.com.au

+61 401 496 334

+61 3 9999 1091

ir@mydeal.com.au

ir@mydeal.com.au

About MyDeal

MyDeal is an online retail marketplace focused on home and lifestyle goods. MyDeal currently has more than 1,800 sellers (of which close to 1,151 are considered Active Sellers3 as at 30 June 2021) on its platform with over 6 million product SKUs listed across over 2,000 categories (with the number of SKUs available for sale at any time determined by sellers).

https://investors.mydeal.com.au/site/content/

3 "Active Sellers" are sellers that have sold products through the platform within the last three months.

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2021 Annual General Meeting Presentation

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FY21: CONTINUED GROWTH

Execution of key initiatives driving record results

Record growth in gross sales1 and active customers2:

Strong momentum in private label:

Continued investment in technology and innovation:

Expanded seller base:

Strengthened team

Brand

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FY22: TRADING UPDATE

MyDeal momentum continues in October

Gross Sales1:

Revenue:

Record Active Customers:

In-stock:

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Disclaimer

Mydeal.com.au Ltd. published this content on 15 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 November 2021 23:35:04 UTC.