Mirriad Advertising plc announced that total revenue for 2021 is expected to be approximately £2.0 million. The Company has seen strong year-on-year growth in the key US market, with the number of campaigns in the US more than doubling between 2020 and FY2021, and the average campaign size also increasing by more than a third year-on-year. As a result, US revenue rose by more than 180% to approximately £884,000.

Of this, approximately 70% was generated in H2 2021, illustrating substantial momentum in this key advertising market for Mirriad. European revenues rose by more than 68% to approximately £143,000, with 65% of this booked in H2 2021; a similar pattern to the US. The Company is building on its strong momentum and adoption in the US to scale further, with additional investment for the integration of Mirriad into the media buying ecosystem and business development hires now expected throughout 2022.

Recent product developments include an important AdTech partnership in the US that will help accelerate Mirriad's strategy to make in-content inventory available at scale in digital media buying platforms.