INTERIM RESULTS
26 September 2022
SPEAKERS
John Pearson | Stephan Beringer | David Dorans |
Non-Executive Chairman | Chief Executive Officer | Chief Financial Officer |
2
INTRODUCTION - OUR MISSION
As the world's largest content owners, producers, and advertisers face
unprecedented pressure on their businesses,
Mirriad's mission is to provide the most advanced and effective advertising
solutions to the content industry that are easy to deploy and easy to
integrate.
3
INTRODUCTION - INVESTMENT CASE
Large market opportunity - core TV/Video ad market worth $149BN, increasing need to innovate in the face of macroeconomic and industry challenges
Integrating with the media buying ecosystem -for scale and automation, moving to next adoption phase
Leading in-contentadvertising platform - drawing on hundreds of campaigns and proof of superior effectiveness
Patented platform - first mover advantage - 35 patents granted to-date
Continuing inroads into North America, the world's largest advertising market - strong growth against agreed KPIs
4
INTRODUCTION - COMPANY HEADLINES
Revenue for H1 of £577k (H1 2021: £1.1m). Due to seasonal nature of key advertising markets and the sales pipeline, higher revenues are expected in H2
Improvements recorded across key non-financial KPIs on supply and demand sides
Strategic decision to withdraw from China after development below expectations and uncertain outlook Mixed levels of progress in international markets, reviewing strategy
US: YoY growth, advertiser and partner roster expansion, active work with all agency groups
First dynamic campaign delivered, initiating path into programmatic and wider ecosystem integration Foundational research whitepaper released with Kantar proving superior advertising impact
New Non-Executive Directors appointed in June and July 2022
5
This is an excerpt of the original content. To continue reading it, access the original document here.
Attachments
- Original Link
- Original Document
- Permalink
Disclaimer
Mirriad Advertising plc published this content on 26 September 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 September 2022 12:54:06 UTC.