Mentice AB announced the appointment of Pontus Appelqvist as Vice President and General Manager for Asia Pacific. Pontus has more than 20 years of enterprise leadership experience in driving new technologies to market within Asia. In his previous role, his direction led to multiple years of triple-digit growth by adapting innovative Augmented Reality (AR), Virtual Reality (VR), and interactive solutions for education and training in the region. The appointment follows Mentice's recent announcement of the regional structure adopted to support Asia Pacific's go-to-market activities. Building on the company's established offices in Beijing and Tokyo, this appointment will enhance Mentice's longstanding commitment to develop a scalable and customer-focused structure. In his new role, Pontus will lead Mentice's strategic business initiatives and day-to-day operations in the APAC region, overseeing all regional activities, including sales, support, marketing and channel management and development.