Mdundo.com A/S started partnership with Vodacom Tanzania. Partnerships with telecommunication companies across Africa is an important part of the realisation of Mdundo's growth strategy and after a successful technical integration Mdundo and Vodacom reaches 5,000 paying beta-subscribers in December 2020. Mdundo expects that the agreement between the parties will be signed in January 2021.

Vodacom Tanzania is the biggest telecommunication company in Tanzania with approximately 15.5 million mobile subscribers. In addition to Vodacom's large subscriber base the partnership is particularly interesting as it allows for easy collection of payment for Mdundo premium subscriptions and the partnership is expected to be the proof of concept to develop further agreements within Africa. The agreement with Vodacom Tanzania is expected to be the first of several partnership agreements in 2021.

The company recruited as of 1st of December 2020 Patrick Sambao as Head of Telco Partnerships and Mdundo has in a short period of time experienced a significant strengthening of the pipeline. The company assess that the recruitment of Patrick Sambao, as Head of Telco Partnerships, is an important element of creating valuable partnerships with current and new partners and users across Africa. Based on Patrick's vast experience from the Telco industry, he and the rest of the Mdundo team will continue to deliver valuable and innovative digital content solutions targeted at the African consumer.