MamaMancini's Holdings, Inc. announced the launch of a new series of On-the-Go products at IDDBA 2023 to expand upon the initial success of its Meatballs in a Cup product line in convenience store trials. The International Dairy Deli Bakery Association (IDDBA) is a nonprofit trade association for food retailers, manufacturers, wholesalers, brokers, distributors, and other industry professionals. The IDDBA annual tradeshow – taking place June 4-6, 2023 in Anaheim, California – attracts more than 10,000 attendees and serves as a vital networking event for the industry.

Expanding upon the MamaMancini's Beef Meatballs in Cup product, newly launched products include Turkey Meatballs in a Cup, Chicken Cacciatore in a Cup, Chana Masala in a Cup, Sausage, Peppers and Onions in a Cup, and Beef & Rice Stuffing in a Cup, all with a suggested retail price of $5.99. The product recipes are all-natural, preservative and soy free, and contain no artificial ingredients. Each cup comes fully cooked and microwave ready.

New packaging has expanded the shelf life from 5 days to 21 days while retaining taste and texture – which helps to ensure quality, safety and reduced replenishment costs. The format and target consumer make it an attractive product for convenience stores, helping to drive incremental sales and larger basket sizes. The fact that convenience stores already have microwaves in-store further strengthens the business proposition.