The LVMH veteran - chairman and CEO Bernard Arnault's longest serving lieutenant - replaces long-time Fashion Group head Sidney Toledano, who was named advisor to Arnault and will exit the company's executive committee.

Burke was CEO of LVMH's biggest label Louis Vuitton until a year ago, and also worked at labels Fendi and Bulgari.

"I am a great believer in long-term vision," said Burke, noting he has worked with Arnault for 40 years.

(Reporting by Mimosa Spencer; Editing by Kirsten Donovan)