LT Foods announced Royal announced to unveil its brand refresh at this year's Natural Products Expo West Show (Booth #1496 in Hall B). Royal invites Expo West attendees to stop by the Royal booth from March 14, 2024 to March 16, 2024 to get an exclusive look at the brand's refresh with new packaging, sample Royal's new product innovations, and have access to experience an immersive rice art showcase with the new Royal logo from viral rice artist, Alissa Teo. Royal continues to lead and revolutionize the Basmati Rice category with several noteworthy market innovations including its expanded Ready-to-Heat line with two new innovative flavors and new delicious and aromatic Biryani Kits available next month.

The brand will also unveil a fresh packaging design that will feature a rich and iconic logo design of the royal queen, reinforcing Royal's positioning as a leader in Indian foods and celebrating its Indian origins in a modern context, and speaks to the diversity of its customers and their stories. At the booth, the Royal team will provide daily rice tastings of two new flavors of the Ready-to-Heat product line: White Queso & Jalapeño and Lemon, Garlic & Herb. Attendees will also get an opportunity to participate in Royal's Jute bag giveaway for a chance to win a Jute bag featuring one of Royal's latest Read-to-Heat innovations.

The Ready-to-Heat rice is available in 12 different flavors including White Basmati, Cilantro Lime, Yellow Rice, Garlic & Ghee, Mexican Street Corn, and more. Attendees will also get a first look at Royal's new Biryani Kits which are set to launch in-store and online next month and are available in two flavors - Hyderabadi Biryani and Lucknowi Biryani.