KIMBERLY-CLARK CORPO

KMB
Delayed Nyse - 04:03 2022-12-09 pm EST
136.20 USD -0.41%

Fetch Rewards Announces Extension of Partnership Agreement with Kimberly-Clark

09/22/2022 | 09:08am

Fetch Rewards and Kimberly-Clark announced an extension of their partnership agreement for 5 years to build on their current relationship in North America. The renewal is the most significant multi-year agreement in Fetch history, and it signals the value that Fetch provides as a consumer-engagement platform that drives real business results. The Fetch app is free to download on the Apple App Store or Google Play Store. Kimberly-Clark was among the first CPG companies to join the Fetch platform in 2018 and has seen significant overall return on investment driven by incremental sales and sustained share increases based on the unique nature of the partnership.

It was also the first Fetch partner to develop an in-app loyalty club, adding another way for consumers to earn rewards. Launched in 2020, Huggies® Rewards+ provides exclusive, members-only benefits for purchasing Huggies®, Pull-Ups® and Goodnites® products. The Huggies® Rewards+ program has grown to more than 1 million members.

Starting this fall, Huggies® Rewards + powered by Fetch will be promoted on packaging. In the next phase of the partnership, Fetch and Kimberly-Clark will continue providing value for North American consumers by offering rewards and special offers across key consumer segments including family care, adult care, feminine care, and baby and child-care products. In addition, Kimberly-Clark will continue to leverage Fetch's flow of consumer purchase behavior taken from observing over 8.5 million transactions per day in North America and rising.

Other priorities include growing Huggies® Rewards+ membership and expanding presence within the U.S. Spanish-speaking market, as well as internationally.

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