Gemalto NV announced that Jordan Telecommunications Company (Jordan Telecom) - Public Shareholding Company has rolled out its LinqUs Cloud Backup solution to offer mobile content back-up to all of its three million subscribers. The solution, compliant with the entire handset base, is a first-of-its-kind in the country. Orange subscribers can save and restore their mobile data like the phonebook contacts 'in the cloud' in case of handset loss, change or damage, no matter if the data is stored on the SIM card or directly in the mobile handset.

This feature is unique to the Gemalto solution. The service access is easy, with a welcome message triggering an automatic configuration in just one click at first network connection. The solution also offers a simple way to aggregate and organize other mobile content such as pictures, video, calendar, and tasks from a single place.

This new service will allow Orange Jordan to increase customer retention by keeping end user's data safe and by providing continuity of service. It will also significantly reduce the revenue loss linked to mobile service interruption.