PRESS RELEASE
Amsterdam,
JDE Peet’s (EURONEXT: JDEP) today announced that L’OR Espresso has entered into a new global partnership with Ferrari. The collaboration will see L’OR Espresso embark on a new chapter alongside the Ferrari in the FIA World Endurance Championship (WEC). The WEC is the world’s premier international sportscar championship and includes the legendary 24 Hours of Le Mans.
The partnership between these two iconic brands is fuelled by the shared values such as passion and exquisite craftsmanship and will set the senses racing for the Ferrari team and fans around the world with the distinctive style and energy that L’OR Espresso and Ferrari exemplify.
L’OR Espresso branding will be highly visible throughout Ferrari’s WEC racing environment, including branding on the Ferrari 499P Hypercar and driver uniforms. L’OR Espresso will partner with Ferrari to create bespoke content and activities to celebrate the awakening of the senses, intensity of experience, and passion that racing and coffee bring to our lives. L’OR Espresso will also be served using L’OR Barista brewing systems in Ferrari Hypercar team hospitality for racing team personnel, partners, and guests at WEC events around the world.
This exciting collaboration will culminate with the launch of a limited edition bespoke range of coffee and coffee brewers inspired by the passion and craftmanship exemplified by both brands.
L’OR Espresso will also partner with Ferrari Challenge Trofeo Pirelli, the most renowned single-marque championship that has brought together dream cars and passionate drivers on the world’s most prestigious tracks for over 30 years.
###
Enquiries
Media
Will Hummel
+31 6 3917 7280
Media@JDEPeets.com
Investors & Analysts
Robin Jansen
+31 6 1594 4569
IR@JDEPeets.com
About JDE Peet’s
JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second.
Attachment
- lor-espresso-enters-into-global-partnership-with-ferrari
© OMX, source