Presentation slides: part 1

27 JUNE 2023 - INVESTOR EVENT

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Disclaimer

Certain statements in this presentation constitute or may constitute forward-looking statements. Any statement in this presentation that is not a statement of historical fact including, without limitation, those regarding the Company's future

expectations, operations, financial performance, financial condition and business is or may be a forward-looking statement. Such forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those projected or implied in any forward-looking statement. These risks and uncertainties include, among other factors, changing economic, financial, business or other market conditions. These and other factors could adversely affect the outcome

and financial effects of the plans and events described in this presentation. As a result, you are cautioned not to place any reliance on such forward-looking statements. The

forward-looking statements reflect knowledge and information available at the date of this announcement and the Company undertakes no obligation to update its view of such risks and uncertainties or to update the forward- looking statements contained herein. Nothing in this presentation should be construed as a profit forecast or profit estimate and no statement in this presentation should be interpreted to mean that the future earnings per share of the Company for current or future financial years will necessarily match or exceed the

historical or published earnings per share of the Company.

This presentation has been prepared for, and only for the members of the Company, as a body, and no other persons. The Company, its directors, employees, agents or advisers do not accept or assume responsibility to any other person to whom this presentation is shown or into whose hands it may come and any such responsibility or liability is expressly disclaimed.

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Stefan Bomhard

Chief Executive Officer

27 JUNE 2023 - INVESTOR EVENT

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Imperial Brands is a Global Enterprise
With a focused, challenger mindset
			Top five markets
4th	Americas
34%	Europe
largest global tobacco	42%	70% of operating profit
player
			H1 '23 Market Share
	£7.8bn		10.8%
	net revenue
£3.7bn			18.3%
	AAACE
adjusted op profit		24%	28.3%
	26,000		41.1%
	employees
			31.6%
4 |	Based on FY22 results
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A Range of Tobacco and Nicotine Offerings
We are committed to providing our consumers with diverse choices
International Brands	Local Jewels	Vapour
		Heated Tobacco
		Modern Oral
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Our Strategy, Purpose and Vision

Creating a common high-performance culture for Imperial Brands

Transforming

Imperial

Brands

OUR PURPOSE

"Forging a path to a healthier future for moments of relaxation and pleasure"

OUR VISION

"To build a strong challenger business powered by responsibility, focus and choice"

Consumer

with Purpose

with Confidence

Inclusive to all

our Future

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We Are Delivering Against Our Five-Year Strategy

And there is further upside ahead

Stabilised aggregate top five market share

Building NGP net revenue growth in Europe

Driving consistent shareholder returns

+49 bps

+31% £4.9bn

Jan 2021				Now
New Global Consumer	Purpose, vision,	NGP trials validate	Top 5 aggregate	Further NGP launches
Office established	behaviours launched	further roll-outs	market share growth	in all categories
Efficiency programme	New management	Refresh of ESG	Self-help initiatives	Share buyback
begins	team in place	strategy	drive improvements	initiated

7 | Source: Cumulative aggregate market share gains FY20-HY23; Europe NGP CAGR FY20-FY22; Cumulative dividend and share buybacks FY21-FY23

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Executive Team has Broad FMCG Experience

We have attracted diverse talent from leading

• Broadest FMCG experience of any global executive tobacco team
• Eight out of ten new to Imperial

• Combined with deep tobacco experience

• With strong capabilities in key areas
• And experience of driving corporate transformation

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Building a Performance-Driven Culture
To drive long-term responsible growth
		OUR FIVE BEHAVIOURS
Consumer	with Purpose	with Confidence	Inclusive to all	our Future
Global Engagement Score	Carbon Reduction	Scientific Assessment
74%	2 ppt	*19%		>50
vs global
engagement score	benchmark
81%	6 ppt	Decrease	NGP science studies
	vs global	in total absolute Scope 1 &	over the past two
participation rate	benchmark
2 CO2e		years
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Everything Starts with the Consumer
New capabilities are creating a strong challenger business
		INSIGHTS	INNOVATION
		Unlocking the varied	Building a distinctive
		moments of relaxation	partnership
	Transforming	and pleasure	approach
	Imperial
Consumer at	Brands
the centre
of the		MARKETING	NGP
business
	Connecting to global	Being a strong
		tribes and local	challenger business to
		passions	provide consumers
			choice
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