American Exchange Group has signed a three-year licensing deal with Iconix Brand Group, Inc. to be the new North American footwear & accessory licensee for the Mudd brand, the coveted junior's brand known for its premium assortment of denim and aspirational, yet affordable style. The first Mudd girls' and juniors' footwear collection from American Exchange Group will make its debut for the Fall 2020 season. The new line will reflect Mudd's stylish, whimsical, and youthful aesthetic targeting the Millennial and Gen-Z. Made to embody her free-spirited and outgoing form of self-expression, the Fall footwear assortment includes an array of boot and sneaker styles to make girls feel comfortable, fashionable, and confident in their own skin. Not conforming to traditional norms, the Mudd collection includes casual and rugged boots with lace-up or buckle options, and faux fur trim details for any adventure ahead. High tops and slip-on sneakers appear effortlessly cool with mixed media, two-tone designs, and quilting accents throughout. With this collection the Mudd girl can stand out with her best foot forward to make her dreams a reality. The collection will launch at department stores and specialty footwear stores. American Exchange Group will add additional accessory categories for Mudd, including watches and jewelry, as well as a full handbag assortment in Spring 2021.