Hudson's Bay brings it all back with the launch of The Nostalgia Project— a new immersive pop-up shop designed to meet consumer demands for fashion that is recollective of decades past. Featuring more than 60 brands, The Nostalgia Projectwill offer consumers all of the of-the-moment fashion and lifestyle necessities to rival and emphasize their inner fly-girl, pop star, boy band heartthrob or movie heroine from the '90s era. The Nostalgia Project launches in select Hudson's Bay stores and thebay.com beginning February 21, 2020. The Nostalgia Project's curated collection will offer customers all of the '90s-style staples that they grew to love, including hair scrunchies and acrylic clips, Melissa Jellies shoes, Champion sneakers, Fila tennis skirts, baby doll dresses, and Lip Smacker chapsticks. While also introducing new and unique collaborations on a rolling basis, namely Italian streetwear brand GCDS, who has partnered with cult-classics like Jurassic Park, Hello Kitty and Care Bears. The assortment will also include a breakout collection from Capsule 98, a nostalgic Instagram turned podcast and website founded by writer/editor and '90s maven, Randi Bergman. In this collaborative line designed exclusively with Hudson's Bay, Bergman brings her brand to life with a fashion and accessories collection featuring vibrant dresses, tops, co-ordinates and accessories inspired by costumes in iconic films from the decade.