Hudson's Bay Company and PlantX Life Inc. announced the opening of XMarket Café at the Rideau Hudson's Bay in Ottawa. The 100% plant-based café features carefully-crafted vegan beverages and plant-based food options with ingredients sourced from Ottawa businesses, including local bakery Keepin' it Vegan. Additionally, PlantX has opened signature XMarket shops at both Yorkdale and Rideau, offering a curated selection of plant-based products spanning grocery, home, personal care, pets and more.

Curated by the chefs and team behind Matthew Kenny Cuisine—a lifestyle brand that brings together plant-based culinary art and nutrition—XMarket Café at Rideau will feature delicious menu items for breakfast, lunch and dinner. Shoppers can enjoy Rideau's XMarket Café daily from 11am-7pm, 7 days per week. The new store at Rideau will assist PlantX with its distribution for online customers in Eastern Canada, including shoppers on TheBay.com Marketplace, allowing for same day PlantX deliveries in the Ottawa area, as well as accelerated shipping of PlantX products across all of Canada.

By further centralizing its Canadian operations, PlantX is advancing its digital and technological growth, while the new fulfillment capabilities will increase cost-savings.