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HDFC Bank Ltd.

HDFC Bank House,

Senapati Bapat Marg,

Lower Parel,

Mumbai - 400 013.

CIN: L65920MH1994PLC080618

HDFC Bank Launches Star-Studded PayZapp Campaign

The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma

showcasing All-New PayZapp's strength as a payments app

Mumbai, December 7, 2023: HDFC Bank, India's leading private sector bank, today announced the launch of a star-studded PayZapp campaign. The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma utilising their immense popularity for a wide consumer connect.

The

tongue-in-cheek

campaign,

Key features of the revamped PayZapp:

conceptualised by Wondrlab India, a

#PayAnyoneAnywhereAnyhow

martech network, includes three films

• Make payments via UPI, cards and

featuring the three actors wherein each

PayZapp wallet

showcases a range of payment choices

• PayZapp accepts diverse payment

that PayZapp offers. The

campaign

modes: scan any QR code and swipe to

came from the insight that some people

pay for online shopping / bill payments

live their whole lives without having

and more

choices, but now they do not have to, at

• Customers can choose to pay anyone:

least when it comes to payments.

any app, any QR code and any mobile

number

Ravi Santhanam, Group Head, Chief Marketing Officer and Head - Direct to

Consumer Business said, "With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier - be it via UPI, cards or PayZapp wallet. It is not just a payment app; it is a lifestyle enabler. We want to reach every part of the country aiming to be the preferred choice of payment app for consumers. The three films on PayZapp have beautifully captured the essence of our brand message."

Amit Akali, the CCO and co-founder of Wondrlab India, said, "We took a contrarian approach while conceptualising the campaign. We explored how we can drive the point of unlimited choices by showing the viewers what happens when they don't have a choice in life. That is why, we cast the celebrities most known for something, tired of only being seen in those specific roles and wishing for more choices."

NEWS RELEASE

Watch films:

Link 1

Link 2

Link 3

About HDFC Bank

Please click here: www.hdfcbank.com

For media queries, please contact:

Sakshi Denis

Deputy Vice President, Corporate Communications

HDFC Bank Limited

Mobile: +91 95602 20405

Email:sakshi.denis@hdfcbank.com

Madhu Chhibber

Head, Corporate Communications

HDFC Bank Limited

Mobile: +91 98337 75515

Email:madhu.chhibber@hdfcbank.com

HDFC Bank Ltd.

HDFC Bank House,

Senapati Bapat Marg,

Lower Parel,

Mumbai - 400 013.

CIN: L65920MH1994PLC080618

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Disclaimer

HDFC Bank Limited published this content on 07 December 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 December 2023 12:16:28 UTC.