Glassbox announced the availability of its enterprise-ready AI assistant, which the company has named GIA. Glassbox turned to Microsoft Azure OpenAI Service, which hosts OpenAI models fully within the secure Azure environment, to elevate the security and privacy standards of its previously announced AI assistant. In combination with Glassbox's patented data privacy measures, users of the AI assistant can be confident that the conversational interface is protected with the level of rigor they expect from both Microsoft and Glassbox.

Glassbox captures millions or billions of digital experience data points for each of its customers every month that give them the richest possible set of data about their digital customer experience. GIA allows Glassbox users to uncover deep digital insights quickly and without technical knowledge or reliance on data and analytics teams. With Gartner predicting that more than half of all successful technology solutions will be delivered to "nontraditional" buyers outside of IT by 2025, one of the pillars of Glassbox's AI strategy is to make its unparalleled set of digital experience data more actionable, more quickly by more users for greater business impact. GIA is central to this strategy as Glassbox shifts increasingly towards natural language interfaces.

The use of GenAI to unlock digital insights is also a key step in realizing Glassbox's Autonomous CX vision, which promises to revolutionize the customer experience domain by making digital experiences fully self-optimizing. GIA is immediately available within the Glassbox digital experience intelligence platform when deployed in a customer's preferred cloud environment.