FINGERMOTION, INC. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q)

January 17, 2023 at 03:03 pm EST

The terms the "Registrant", "we", "us", "our", "FingerMotion" and the "Company" mean FingerMotion, Inc. or as the context requires, collectively with its consolidated subsidiaries and contractually controlled companies.

Cautionary Note Regarding Forward-Looking Statements

The following management's discussion and analysis of the Company's financial condition and results of operations (the "MD&A") contains forward-looking statements that involve risks, uncertainties and assumptions including, among others, statements regarding our capital needs, business plans and expectations. In evaluating these statements, you should consider various factors, including the risks, uncertainties and assumptions set forth in reports and other documents we have filed with or furnished to the SEC and, including, without limitation, this Quarterly Report on Form 10-Q for the nine months ended November 30, 2022, and our Annual Report on Form 10-K for the fiscal year ended February 28, 2022, including the consolidated financial statements and related notes contained therein. These factors, or any one of them, may cause our actual results or actions in the future to differ materially from any forward-looking statement made in this document. Refer to "Cautionary Note Regarding Forward-looking Statements" as disclosed in our Annual Report on Form 10-K for the fiscal year ended February 28, 2022, and Item 1A, Risk Factors, under Part II - Other Information of this Quarterly Report.

Introduction

This MD&A is focused on material changes in our financial condition from February 28, 2022, our most recently completed year end, to November 30, 2022, and our results of operations for the three months and nine months ended November 30, 2022, and should be read in conjunction with Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations as contained in our Annual Report on Form 10-K for the fiscal year ended February 28, 2022.

Corporate Information

The Company was initially incorporated as Property Management Corporation of America on January 23, 2014 in the State of Delaware.

On June 21, 2017, the Company amended its certificate of incorporation to effect a 1-for-4 reverse stock split of the Company's outstanding common stock, to increase the authorized shares of common stock to 200,000,000 shares and to change the name of the Company from "Property Management Corporation of America" to "FingerMotion, Inc." (the "Corporate Actions"). The Corporate Actions and the amended certificate of incorporation became effective on June 21, 2017.

Our principal executive offices are located at 1460 Broadway, New York, New York 10036, and our telephone number at that address is (347) 349-5339.

We are a holding company incorporated in Delaware and not an operating company incorporated in the People's Republic of China (the "PRC" or "China"). As a holding company, we conduct a significant part of our operations through our subsidiaries and through the VIE Agreements with the VIE based in China. To address challenges resulting from laws, policies and practices that may disfavor foreign-owned entities that operate within industries deemed sensitive by the Chinese government, we use the VIE structure to provide contractual exposure to foreign investment in the PRC-based companies. We own 100% of the equity of a WFOE, Shanghai JiuGe Business Management Co., Ltd., which has entered into the VIE Agreements with the VIE, which is owned by Ms. Li Li the legal representative and general manager, and also the shareholder of the VIE. The VIE Agreements have not been tested in court. As a result of our use of the VIE structure, you may never directly hold equity interests the VIE. The securities offered pursuant to this prospectus are securities of the Company, the Delaware holding company, not of the VIE.

We fund the registered capital and operating expenses of the VIE by extending loans to the shareholders of the VIE. The VIE Agreements governing the relationship between the VIE and our WFOE enable us to (i) direct the activities of the VIE that most significantly impact the VIE's economic performance, (ii) receive substantially all of the economic benefits of the VIE, and (iii) have an exclusive call option to purchase, at any time, all or part of the equity interests in and/or assets of the VIE to the extent permitted by Chinese laws. As a result of the VIE Agreements, the Company is considered the primary beneficiary of the VIE for accounting purposes and is able to consolidate the financial results of the VIE in its consolidated financial statements in accordance with U.S. GAAP.




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Share Exchange Agreement

Effective July 13, 2017, the Company entered into that certain Share Exchange Agreement (the "Share Exchange Agreement") by and among the Company, Finger Motion Company Limited, a Hong Kong corporation ("FMCL") and certain shareholders of FMCL (the "FMCL Shareholders"). FMCL, a Hong Kong corporation, was formed on April 6, 2016 and is an information technology company that specializes in operating and publishing mobile games. Pursuant to the Share Exchange Agreement, the Company agreed to exchange the outstanding equity stock of FMCL held by the FMCL Shareholders for shares of common stock of the Company. On the closing date of the Share Exchange Agreement, the Company issued 12,000,000 shares of common stock to the FMCL Shareholders. In addition, the Company issued 600,000 shares to consultants in connection with the transactions contemplated by the Share Exchange Agreement, and 2,562,500 additional shares to accredited investors, which was a concurrent financing but not a condition of closing the Share Exchange Agreement.

As a result of the Share Exchange Agreement and the other transactions contemplated thereunder, FMCL became a wholly owned subsidiary of the Company. The Company operates its video game division through FMCL. However, in June 2018, the Company decided to pause the operation of the game division as it saw the opportunity in the telecommunication business and have since refocused into this business.

This description of the Share Exchange Agreement does not purport to be complete and is qualified in its entirety by reference to the terms of the Share Exchange Agreement, which was filed as an exhibit to our Current Report on Form 8-K filed with the SEC on July 20, 2017 and incorporated by reference herein.

VIE Agreements

On October 16, 2018, the Company, through its indirect wholly owned subsidiary, Shanghai JiuGe Business Management Co., Ltd. ("JiuGe Management"), entered into a series of agreements known as variable interest agreements (the "VIE Agreements") pursuant to which Shanghai JiuGe Information Technology Co., Ltd. ("JiuGe Technology") became our contractually controlled affiliate. The use of VIE agreements is a common structure used to acquire PRC corporations, particularly in certain industries in which foreign investment is restricted or forbidden by the PRC government. The VIE Agreements include a Consulting Services Agreement, a Loan Agreement, a Power of Attorney Agreement, a Call Option Agreement, and a Share Pledge Agreement in order to secure the connection and commitments of the JiuGe Technology. We operate our mobile payment platform business through JiuGe Technology.

The VIE Agreements included:



  ? a consulting services agreement through which JiuGe Management is mainly
    engaged in data marketing, technical services, technical consulting and
    business consultancy to JiuGe Technology (the "JiuGe Technology Consulting
    Services Agreement");

  ? a loan agreement through which JiuGe Management grants a loan to the Legal
    Representative of JiuGe Technology for the purpose of capital contribution
    (the "JiuGe Technology Loan Agreement");

  ? a power of attorney agreement under which the owner of JiuGe Technology has
    vested their collective voting control over JiuGe Technology to JiuGe
    Management and will only transfer their equity interests in JiuGe Technology
    to JiuGe Management or its designee(s) (the "JiuGe Technology Power of
    Attorney Agreement");

  ? a call option agreement under which the owner of JiuGe Technology has granted
    to JiuGe Management the irrevocable and unconditional right and option to
    acquire all of their equity interests in JiuGe Technology or transfer these
    rights to a third party (the "JiuGe Technology Call Option Agreement"); and

  ? a share pledge agreement under which the owner of JiuGe Technology has pledged
    all of their rights, titles and interests in JiuGe Technology to JiuGe
    Management to guarantee JiuGe Technology's performance of its obligations
    under the JiuGe Technology Consulting Services Agreement (the "JiuGe
    Technology Share Pledge Agreement").




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In the first half of 2018, JiuGe Technology secured contracts with China Unicom and China Mobile to distribute mobile data for businesses and corporations in 9 provinces/municipalities, namely Chengdu, Jiangxi, Jiangsu, Chongqing, Shanghai, Zhuhai, Zhejiang, Shaanxi and Inner Mongolia.

In September 2018, JiuGe Technology launched and commercialized mobile payment and recharge services to businesses for China Unicom. The JiuGe Technology mobile payment and recharge platform enables the seamless delivery of real-time payment and recharge services to third-party channels and businesses. We earn a negotiated rebate amount from each of China Unicom and China Mobile for all monies paid by consumers to China Unicom and China Mobile that we process. To encourage consumers to utilize our portal instead of using our competitors' platforms or paying China Unicom or China Mobile directly, we offer mobile data and talk time at a rate discounted from these companies' stated rates, which are also the rates we must pay to them to purchase the mobile data and talk time provided to consumers through the use of our platform. Accordingly, we earn income on the rebates we receive from the telecommunications companies, reduced by the amounts by which we discount the mobile data and talk time sold through our platform.

In October 2018, China Unicom and China Mobile awarded JiuGe Technology with contracts that established partnerships for data analysis, that could unlock potential value-added services.

This description of the VIE Agreements discussed above do not purport to be complete and are qualified in their entirety by reference to the terms of the VIE Agreements, which were filed as exhibits to our Current Report on Form 8-K filed with the SEC on December 27, 2018 and are incorporated by reference herein. The English translation version of the JiuGe Technology Share Pledge Agreement was filed as Exhibit 10.6 to our Form S-1/A (Amendment No. 1) filed with the SEC on January 5, 2023, and is incorporated by reference herein.

Acquisition of Beijing Technology

On March 7, 2019, the Company through JiuGe Technology acquired Beijing XunLian TianXia Technology Co., Ltd. ("Beijing Technology"), a company in the business of providing mass SMS text services to businesses looking to communicate with large numbers of their customers and prospective customers. Through Beijing Technology, the Company entered into the business of mass SMS text message service as a compliment to its mobile payment and recharge business. The mass SMS text message service offers bulk SMS services to end consumers with competitive pricing. Currently, the Company's SMS integrated platform is processing more than 150 million SMS text messages per month. Beijing Technology retains a license from the Ministry of Industry and Information Technology to operate SMS and MMS business in the PRC. Similar to the mobile recharge business, Beijing Technology is required to make a deposit or bulk purchase in advance and has secured business customers that will utilize Beijing Technology's SMS integrated platform to send bulk SMS text messages monthly. Beijing Technology has the capability to manage and track the entire process, including to assist the Company's clients to fulfill the government guidelines, until the SMS messages have been delivered successfully.

China Unicom Cooperation Agreement

On July 7, 2019, JiuGe Technology entered into that certain Yunnan Unicom Electronic Sales Platform Construction and Operation Cooperation Agreement (the "Cooperation Agreement") with China United Network Communications Limited Yunnan Branch ("China Unicom Yunnan"). Under the Cooperation Agreement, JiuGe Technology is responsible for constructing and operating China Unicom Yunnan's electronic sales platform through which consumers can purchase various goods and services from China Unicom Yunnan, including mobile telephones, mobile telephone service, broadband data services, terminals, "smart" devices and related financial insurance. The Cooperation Agreement provides that JiuGe Technology is required to construct and operate the platform's webpage in accordance with China Unicom Yunnan's specifications and policies, and applicable law, and bear all expenses in connection therewith. As consideration for the services it provides under the Cooperation Agreement, JiuGe Technology receives a percentage of the revenue received from all sales it processes for China Unicom Yunnan on the platform.




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The Cooperation Agreement expires three years from the date of its signature with a yearly auto-renewal clause, but it may be terminated by (i) JiuGe Technology upon three months' written notice or (ii) by China Unicom Yunnan unilaterally. The Cooperation Agreement contains customary representations from each party regarding such party's authority to enter into and perform under the Cooperation Agreement, and provides customary events of default, including for various types of failure to perform. Any disputes arising between the parties under the Cooperation Agreement will be adjudicated in Chinese courts.

This description of the Cooperation Agreement does not purport to be complete and is qualified in its entirety by reference to the terms of the Cooperation Agreement, which was filed as an exhibit to our Current Report on Form 8-K filed with the SEC on November 9, 2019 and is incorporated by reference herein.

In January 2022, Shanghai TengLian JiuJiu Information Communication Technology Co., Ltd. ("TengLian") (a 99% owned subsidiary of Shanghai JiuGe Information Technology Co., Ltd.) signed a co-operation agreement with China Unicom to launch the Device Protection program for mobile phones and the new 5G phones.

Intercorporate Relationships

The following is a list of all of our subsidiaries and the corresponding date of jurisdiction of incorporation or organization and the ownership interest of each entity. All of our subsidiaries are directly or indirectly owned or controlled by us:



                                       Place of Incorporation /
           Name of Entity                     Formation            Ownership Interest
Finger Motion Company Limited (1)             Hong Kong                   100%
Finger Motion (CN) Global Limited
(2)                                             Samoa                     100%
Finger Motion (CN) Limited (3)                Hong Kong                   100%
Shanghai JiuGe Business Management
Co., Ltd.(4)                                     PRC                      100%
Shanghai JiuGe Information                                           Contractually
Technology Co., Ltd.(5)                          PRC                 controlled (5)
Beijing XunLian TianXia Technology                                   Contractually
Co., Ltd.(6)                                     PRC                   controlled
Finger Motion Financial Group
Limited (7)                                     Samoa                     100%
Finger Motion Financial Company
Limited (8)                                   Hong Kong                   100%
Shanghai TengLian JiuJiu Information
Communication Technology Co.,                                        Contractually
Ltd.(9)                                          PRC                   controlled



Notes:

(1) Finger Motion Company Limited is a wholly-owned subsidiary of FingerMotion,

Inc.

(2) Finger Motion (CN) Global Limited is a wholly-owned subsidiary of

FingerMotion, Inc.
(3) Finger Motion (CN) Limited is a wholly-owned subsidiary of Finger Motion (CN)
    Global Limited.
(4) Shanghai JiuGe Business Management Co., Ltd. is a wholly-owned subsidiary of
    Finger Motion (CN) Limited.
(5) Shanghai JiuGe Information Technology Co., Ltd. is a variable interest entity

that is contractually controlled by Shanghai JiuGe Business Management Co.,

Ltd.

(6) Beijing XunLian TianXia Technology Co., Ltd. is a 99% owned subsidiary of

Shanghai JiuGe Information Technology Co., Ltd. (7) Finger Motion Financial Group Limited is a wholly-owned subsidiary of

FingerMotion, Inc.
(8) Finger Motion Financial Company Limited is a wholly-owned subsidiary of
    Finger Motion Financial Group Limited.
(9) Shanghai TengLian JiuJiu Information Communication Technology Co., Ltd. is a

99% owned subsidiary of Shanghai JiuGe Information Technology Co., Ltd.

Because we do not directly hold equity interests in the VIE, we are subject to risks and uncertainties of the interpretations and applications of Chinese laws and regulations, including but not limited to, the validity and enforcement of the VIE Agreements among the WFOE, the VIE and the shareholder of the VIE. We are also subject to the risks and uncertainties about any future actions of the Chinese government in this regard that could disallow the VIE structure, which would likely result in a material change in our operations and may cause the value of our Common Shares to depreciate significantly or become worthless.




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The VIE Agreements may not be as effective as direct ownership in providing operational control. For instance, the VIE and its shareholders could breach their contractual arrangements with us by, among other things, failing to conduct their operations in an acceptable manner or taking other actions that are detrimental to our interests. The shareholder of the VIE may not act in the best interests of our Company or may not perform their obligations under the VIE Agreements. Such risks exist throughout the period in which we intend to operate certain portions of our business through the VIE Agreements with the VIE. In the event that the VIE or its shareholder fail to perform their respective obligations under the VIE Agreements, we may have to incur substantial costs and expend additional resources to enforce such arrangements. In addition, even if legal actions are taken to enforce the VIE Agreements, there is uncertainty as to whether Chinese courts would recognize or enforce judgments of U.S. courts against us or such persons predicated upon the civil liability provisions of the securities laws of the United States or any state. See "Risk Factors-Risks Related to the VIE Agreements". We rely on the VIE Agreements with the VIE and its shareholder for a significant portion of our business operations. The VIE Agreements may not be as effective as direct ownership in providing operational control. Any failure by the VIE or its shareholder to perform their obligations under such contractual arrangements would have a material and adverse effect on our business.

As of the date of this periodic report on Form 10-Q, we and the VIE are not required to seek permissions from the CSRC, the Cyberspace Administration of China (the "CAC"), or any other entity that is required to approve of the operations of the VIE, other than a value-added telecommunications business licence, which has already been obtained. Nevertheless, Chinese regulatory authorities may in the future promulgate laws, regulations or implement rules that require us, our subsidiaries or the VIEs to obtain permissions from such regulatory authorities to approve the operations of the VIE or any securities listing.

Overview

The Company is a mobile data specialist company that operates the following lines of business: (i) Telecommunications Products and Services; (ii) Value Added Product and Services; (iii) Short Message Services ("SMS") and Multimedia Messaging Services ("MMS"); (iv) a Rich Communication Services ("RCS") platform; (v) Big Data Insights; and (vi) a Video Game Division (inactive).

Telecommunications Products and Services

The Company's current product mix consisting of payment and recharge services, data plans, subscription plans, mobile phones, loyalty points redemption and other products bundles (i.e. mobile protection plans). Chinese mobile phone consumers often utilize third-party e-marketing websites to pay their phone bills. If the consumer connected directly to the telecommunications provider to pay his or her bill, the consumer would miss out on any benefits or marketing discounts that e-marketers provide. Thus, consumers log on to these e-marketer's websites, click into their respective phone provider's store, and "top up," or pay, their telecommunications provider for additional mobile data and talk time.

To connect to the respective mobile telecommunications providers, these e-marketers must utilize a portal licensed by the applicable telecommunication company that processes the payment. We have been granted one of these licenses by China Unicom and China Mobile, each of which is a major telecommunications provider in China. We principally earn revenue by providing mobile payment and recharge services to customers of China Unicom and China Mobile.

We conduct our mobile payment business through JiuGe Technology, our contractually controlled affiliate through the entry into a series of agreements known as VIE Agreements in October 2018. In the first half of 2018, JiuGe Technology secured contracts with China Unicom and China Mobile to distribute mobile data for businesses and corporations in nine provinces/municipalities, namely Chengdu, Jiangxi, Jiangsu, Chongqing, Shanghai, Zhuhai, Zhejiang, Shaanxi, Inner Mongolia, Henan and Fujian. In September 2018, JiuGe Technology launched and commercialized mobile payment and recharge services to businesses for China Unicom. In May 2021, JiuGe Technology signed a volume-based agreement with China Mobile Fujian to offer recharge services to the Fujian province which we have launched and commercialized in November 2021.




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The JiuGe Technology mobile payment and recharge platform enables the seamless delivery of real-time payment and recharge services to third-party channels and businesses. We earn a rebate from each telecommunications company on the funds paid by consumers to the telecommunications companies we process. To encourage consumers to utilize our portal instead of using our competitors' platforms or paying China Unicom or China Mobile directly, we offer mobile data and talk time at a rate discounted from these companies' stated rates, which are also the rates we must pay to them to purchase the mobile data and talk time provided to consumers through the use of our platform. Accordingly, we earn income on the rebates we receive from China Unicom and China Mobile, reduced by the amounts by which we discount the mobile data and talk time sold through our platform.

FingerMotion started and commercialized its "Business to Business" ("B2B") model by integrating with various e-commerce platforms to provide its mobile payment and recharge services to subscribers or end consumers. In the first quarter of 2019 FingerMotion expanded its business by commercializing its first "Business to Consumer" ("B2C") model, offering the telecommunication providers' products and services, including data plans, subscription plans, mobile phones, and loyalty points redemption, directly to subscribers or customers of the e-commerce companies, such as PinDuoDuo ("PDD"), TMall ("TMALL") and JD.Com ("JD"). The Company is planning to further expand its universal exchange platform by setting up B2C stores on several other major e-commerce platforms in China. In addition to that, we have been assigned as one of China's Mobile's loyalty redemption partner where we will be providing the services for their customers via our platform.

Additionally, as previously disclosed, on July 7, 2019, JiuGe Technology, our contractually controlled affiliate, entered into that certain Yunnan Unicom Electronic Sales Platform Construction and Operation Cooperation Agreement (the "Cooperation Agreement") with China Unicom's Yunnan subsidiary. Under the Cooperation Agreement, JiuGe Technology is responsible for constructing and operating China Unicom's electronic sales platform through which consumers can purchase various goods and services from China Unicom, including mobile telephones, mobile telephone service, broadband data services, terminals, "smart" devices and related financial insurance. The Cooperation Agreement provides that JiuGe Technology is required to construct and operate the platform's webpage in accordance with China Unicom's specifications and policies, and applicable law, and bear all expenses in connection therewith. As consideration for the service it provides under the Cooperation Agreement, JiuGe Technology receives a percentage of the revenue received from all sales it processes for China Unicom on the platform. The Cooperation Agreement expires three years from the date of its signature with yearly auto-renewal terms, but it may be terminated by (i) JiuGe Technology upon three months' written notice or (ii) by China Unicom unilaterally.

During the recent fiscal year, the Company expanded its offering under their telecommunication product and services by increasing their product line revenue streams. In March 2020, FingerMotion secured a contract with both China Mobile and China Unicom to acquire new users to take up the respective subscription plans.

In February 2021, we increased the mobile phones sales to end users using all of our platforms. This business will continue to contribute to the overall revenue for the group as part of our offering to our customers.

Value Added Product and Services

These are new product and services that the Company expects to secure and work with the telecommunication provider and all our e-commerce platform partners to market. The current and upcoming value-added product is the Mobile Protection programs which we plan to launch soon. In February 2022, our contractually controlled subsidiary, JiuGe Technology, through its 99% own subsidiary TengLian signed an agreement with both China Unicom and China Mobile to co-operate to roll out the Mobile Device Protection product which is incorporated into the Telecommunication subscription plans in line with their roll out of new mobile phones and new 5G phones. In mid-July 2022, we launched the roll out of the Mobile Device protection product with the roll out of the new mobile phones and 5G phones.




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SMS and MMS Services

On March 7, 2019, the Company through JiuGe Technology acquired Beijing XunLian TianXia Technology Co., Ltd. ("Beijing Technology"), a company in the business of providing mass SMS text services to businesses looking to communicate with large numbers of their customers and prospective customers. With this acquisition, the Company expanded into a second partnership with the telecom companies by acquiring bulk SMS and MMS bundles at reduced prices and offering bulk SMS services to end consumers with competitive pricing. FingerMotion's subsidiary, Beijing Technology, retains a license from the Ministry of Industry and Information Technology ("MIIT")to operate the SMS and MMS business in the PRC. Similar to the mobile payment and recharge business, Beijing Technology is required to make a deposit or bulk purchase in advance and has secured business customers, including premium car manufacturers, hotel chains, airlines and e-commerce companies, that utilize Beijing Technology's SMS integrated platform to send bulk SMS text messages monthly. Beijing Technology has the capability to manage and track the entire process, including guiding the Company's customer to meet MIIT's guidelines on messages composed, until the SMS messages have been delivered successfully.

Rich Communication Services

In March 2020, the Company began the development of an RCS platform, also known as Messaging as a Platform ("MaaP"). This RCS platform will be a proprietary business messaging platform that enables businesses and brands to communicate and service their customers on the 5G infrastructure, delivering a better and more efficient user experience at a lower cost. For example, with the new 5G RCS message service, consumers will have the ability to list available flights by sending a message regarding a holiday and will also be able to book and buy flights by sending messages. This will allow telecommunication providers like China Unicom and China Mobile to retain users on their systems, without having to utilize third party apps or log onto the Internet, which will increase their user retention. We expect this to open up a new marketing channel for the Company's current and prospective business partners.

Big Data Insights

In July 2020, the Company launched its proprietary technology platform "Sapientus" as its big data insights arm to deliver data-driven solutions and insights for businesses within the insurance, healthcare, and financial services industries. The Company applies its vast experience in the insurance and financial services industry and capabilities in technology and data analytics to develop revolutionary solutions targeted towards insurance and financial consumers. Integrating diverse publicly available information, insurance and financial based data with technology and finally registering them into the FingerMotion telecommunications and insurance ecosystem, the Company would be able to provide functional insights and facilitate the transformation of key components of the insurance value chain, including driving more effective and efficient underwriting, enabling fraud evaluation and management, empowering channel expansion and market penetration through novel product innovation, and more. The ultimate objective is to promote, enhance and deliver better value to our partners and customers.

The Company's proprietary risk assessment engine offers standard and customized scoring and appraisal services based on multi-dimensional factors. The Company has the ability to provide potential customers and partners with insights-driven and technology-enabled solutions and applications including preferred risk selection, precision marketing, product customization, and claims management (e.g., fraud detection). The Company's mission is to deliver the next generation of data-driven solutions in the financial services, healthcare, and insurance industries that result in more accurate risk assessments, more efficient processes, and a more delightful user experience.

On or around January 25, 2021, the Company's wholly owned subsidiary, Finger Motion Financial Company Limited's, big data analytic arm branded "Sapientus," entered into a services agreement with Pacific Life Re, a global life reinsurer serving the insurance industry with a comprehensive suite of products and services.

In December 2021, the Company through JiuGe Technology formed a collaborative research alliance with Munich Re in extending behavioral analytics to enhance understanding of morbidity and behavioral patterns in China market, with the goal of creating value for both insurers and the end insurance consumers through better technology, product offerings and customer experience.




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Our Video Game Division

The video game industry covers multiple sectors and is currently experiencing a move away from physical games towards digital software. Advances in technology and streaming now allow users to download games rather than visiting retailers. Video game publishers are expanding their direct-to-consumer channels with mobile gaming, the current growth leader, and eSports and virtual reality gaining momentum as the next big sectors. In June 2018, we temporarily paused its publishing and operating plans for existing games, and the Company's Board of Directors decided to re-focus the company's resources into new business opportunities in China, particularly the mobile phone payment and data business.

Results of Operations

Three Months Ended November 30, 2022 Compared to Three Months Ended November 30, 2021



The following table sets forth our results of operations for the periods
indicated:

                                                                  For the three months ended
                                                                November 30,      November 30,
                                                                    2022              2021
Revenue                                                        $   11,402,935     $   5,901,899
Cost of revenue                                                $  (10,544,321 )   $  (4,934,824 )
Total operating expenses                                       $   (2,720,417 )   $  (2,031,080 )
Total other income (expenses)                                  $     (659,915 )   $      26,833
Net Loss attributable to the Company's shareholders            $   (2,521,992 )   $  (1,036,619 )
Foreign currency translation adjustment                        $     (182,270 )   $      85,965
Comprehensive loss attributable to the Company                 $   (2,703,955 )   $    (950,825 )
Basic Loss Per Share attributable to the Company               $        (0.06 )   $       (0.02 )
Diluted Loss Per Share attributable to the Company             $        (0.06 )   $       (0.02 )

Revenue

The following table sets forth the Company's revenue from its three lines of business for the periods indicated:



                                            For the three months ended          Change
                                         November 30,        November 30,
                                             2022                2021            (%)
Telecommunication Products & Services   $    10,346,741     $    3,281,733          215 %
SMS & MMS Business                      $       868,694     $    2,620,166          -67 %
Big Data                                $       187,500     $            -          100 %
Total Revenue                           $    11,402,935     $    5,901,899           93 %

We recorded $11,402,935 in revenue for the three months ended November 30, 2022, an increase of $5,501,036 or 93%, compared to the three months ended November 30, 2021. This increase resulted from an increase in revenue of $7,065,008 and $187,500 from our Telecommunication Products & Services and Big Data business, respectively, offset in part by a decrease in revenue of $1,751,472 from our SMS & MMS business. We principally earn revenue by providing mobile payment and recharge services to customers of telecommunications companies in China. Specifically, we earn a negotiated rebate amount from the telecommunications companies for all monies paid by consumers to those companies that we process. An increase in this line of business was evident especially on the mobile recharge revenue as we had deployed certain funding that we had secured in the last few months to this line of business. We plan to continue to develop this mobile recharge business and expect that revenues would continue to grow when we continue to deploy more funds. In contrast, our SMS texting service has shown a drop in revenue as compared to the previous quarter. We are facing some challenges in this line of business due to the ongoing Covid outbreak in China. As for Big Data business, the revenue is ongoing with the contract secured in August 2022 with Pacific Life Re in Asia to advance to the next phase of collaboration expected to be completed by third quarter of our next financial year. The development with other re-insurance companies is in progress.




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Cost of Revenue

The following table sets forth the Company's cost of revenue for the periods
indicated:

                                            For the three months ended
                                         November 30,        November 30,
                                             2022                2021
Telecommunication Products & Services   $     9,668,146     $    2,315,308
SMS & MMS Business                      $       876,175     $    2,529,516
Big Data                                $             -     $       90,000
Total Cost of Revenue                   $    10,544,321     $    4,934,824

We recorded $10,544,321 in costs of revenue for the three months ended November 30, 2022, an increase of $5,609,497 or 114%, compared to the three months ended November 30, 2021. As previously mentioned, we principally earn revenue by providing mobile payment and recharge services to customers of telecommunications companies, subscription plans, and mobile phone sales in China. To earn this revenue, we incur the cost of the product, and certain customer acquisition costs, including discounts to our customers and promotional expenses, which is reflected in our cost of revenue.

Gross profit

Our gross profit for the three months ended November 30, 2022 was $858,614, a decrease of $108,461 or 11%, compared to the three months ended November 30, 2021. This decrease in gross profit resulted from lower profit margin for the period.

Amortization & Depreciation

We recorded depreciation of $17,016 for fixed assets for the three months ended November 30, 2022, an increase of $2,295 or 16%, compared to the three months ended November 30, 2021. This increase resulted from the purchase of equipment.

General & Administrative Expenses

The following table sets forth the Company's general and administrative expenses for the periods indicated:



                         For the three months ended
                      November 30,        November 30,
                          2022                2021
Accounting           $            -      $       47,041
Consulting           $      737,083      $      556,071
Entertainment        $       60,676      $       53,091
IT                   $       12,923      $       38,005
Rent                 $       24,897      $       27,915
Salaries & Wages     $      474,512      $      655,589
Technical Fee        $       21,653      $       41,328
Travelling           $       82,255      $       18,712
Others               $      221,801      $       83,362
Total G&A Expenses   $    1,635,800      $    1,521,114

We recorded $1,635,800 in general and administrative expenses for the three months ended November 30, 2022, an increase of $114,686 or 8%, compared to the three months ended November 30, 2021. The increase in consulting, travelling and other expenses are principally due to the funding exercise and the Company's promotional activities during the period.




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Marketing Cost

The following table sets forth the Company's marketing cost for the periods
indicated:

                     For the three months ended
                 November 30,         November 30,
                     2022                 2021
Marketing Cost   $      64,012       $      240,299

We recorded $64,012 in marketing cost for the three months ended November 30, 2022, a decrease of $176,287 or 73% compared to the three months ended November 30, 2021. This decrease resulted from the product mix to meet the current market scenario which incurred less promotional activities. Marketing costs represent the costs of promoting our product offerings through all our platforms.

Research & Development



The following table sets forth the Company's research & development for the
periods indicated:

                             For the three months ended
                          November 30,         November 30,
                              2022                 2021
Research & Development   $      180,158       $      158,055

We incurred fees of $180,158 in research & development for the three months ended November 30, 2022 as compared to $158,055 for the three months ended November 30, 2021. The increase of $22,103 or14% was mainly due to higher data access and usage fees charged by telecommunications companies.

Our Insurtech division focuses on consumer behavioral insights extraction for the purpose of risk assessment. Insights are mined from a multitude of data sources, harmonized with the objectives of our various business partners. The initial phase of business application is to focus on insurance industry particularly in the area of underwriting risk rating, complementary claims adjudication and assessment, and risk segmentation & market penetration.

This division comprises of experienced actuaries, data scientists and computer programmers.

The expenses for research & development include associated wages and salaries, data access fees and IT infrastructure.

Over the past year, we have deepened the Company's determined commitment toward working with partners in elucidating consumer insights via big data algorithms and applying behavioral analytics to the fintech sector in sparking new innovations and commercial applications. The following capture the most recent accomplishments and milestones:

? Strengthening partnership network - Signed a new agreement to advance to the

next phase of collaboration with Pacific Life Re in Asia.

? Upgrade of the analytic engine - We have enriched the algorithms with more

elaborative auxiliary data, which, in conjunction with the existing information

system and records, will lend transformational support and capabilities to the

analytics, empowering more precise and robust results that are suited for

commercial applications. The collaborative research studies with leading

industry partners have enhanced and validated our analytic framework and

insurance risk rating services platform, which is now ready for deployment to

the wide insurance and financial services industry.

? API rollout for market adoption - Our risk rating services platform is built on

an application programming interface (API) structure that is integrated with

our partners' core system, linked to an underlying data repertoire and analytic

framework that facilitates real-time rating feedback to insurance companies.

Regular API upgrades and enhancements enable greater flexibility in tightening

service integration and broadening commercial opportunities with our partners.

? Official patent recognition - Over the past two years, Sapientus has been

granted eight patents by the National Copyright Administration of China (NCAC)

for the abovementioned model algorithms and technological infrastructure as

well as insurance-oriented applications, for example, Risk Rating API Design,

Insurance Risk Assessment platform and Insurance Fraud Detection System (one

other applications is still pending approval). NCAC is the governing body for

patent and copyright verification and approval in China. The Company's

successful applications for these patents validate Sapientus' continuing

innovation in data science and its application in the field of insurance,

finance, and beyond, demonstrating the Company's active participation and

contributions to the industry.






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Share Compensation Expenses

The following table sets forth the Company's share compensation expenses for the
periods indicated:

                                  For the three months ended
                               November 30,        November 30,
                                   2022                2021

Share compensation expenses $ 823,431 $ 96,891

We incurred fees of $823,431 in share issuance for consultants in consideration of the services which have been provided to the Company for the three months ended November 30, 2022 as compared to $96,891 for the three months ended November 30, 2021. The increase of $726,540 or 750% was mainly due to more consulting and advisory services associated with the Company's funding activities. The rationale for rewarding these consultants and advisors with shares is to minimize the usage of cash by the Company to allow the Company to use the cash to invest in revenue-generating activities.

Operating Expenses

We recorded $2,720,417 in operating expenses for the three months ended November 30, 2022, as compared to $2,031,080 in operating expenses for the three months ended November 30, 2021. The increase of $689,337 or 34%, for the three months ended November 30, 2022 is as set forth above.

Net Loss attributable to the Company's shareholders

The net loss attributable to the Company's shareholders was $2,521,992 for the three months ended November 30, 2022 and $1,036,619 for the three months ended November 30, 2021. The increase in net loss attributable to the Company's shareholders of $1,485,373 or 143% resulted primarily from the lower gross profit, increase in expenses pertaining to the funding exercise and the provision for the mandatory default amount on the Note issued on August 9, 2022.

Nine Months Ended November 30, 2022 Compared to Nine Months Ended November 30, 2021



The following table sets forth our results of operations for the periods
indicated:

                                                         For the nine months ended
                                                      November 30,      November 30,
                                                          2022              2021
Revenue                                               $  21,241,015     $  17,285,302
Cost of revenue                                       $ (19,587,546 )   $ (15,001,674 )
Total operating expenses                              $  (6,444,283 )   $  (5,591,170 )
Total other income (expenses)                         $    (713,667 )   $     (93,753 )

Net Loss attributable to the Company's shareholders $ (5,503,480 ) $ (3,404,273 ) Foreign currency translation adjustment

$    (711,433 )   $      58,611

Comprehensive loss attributable to the Company $ (6,214,199 ) $ (3,345,830 ) Basic Loss Per Share attributable to the Company $ (0.13 ) $ (0.08 ) Diluted Loss Per Share attributable to the Company $ (0.13 ) $ (0.08 )






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Revenue

The following table sets forth the Company's revenue from its three lines of business for the periods indicated:



                                          For the nine months ended         Change
                                        November 30,      November 30
                                            2022              2021           (%)
Telecommunication Products & Services   $  14,673,364     $  6,730,108          118 %
SMS & MMS Business                      $   6,317,651     $ 10,423,776          -39 %
Big Data                                $     250,000     $    131,418           90 %
Total Revenue                           $  21,241,015     $ 17,285,302           23 %

We recorded $21,241,015 in revenue for the nine months ended November 30, 2022, an increase of $3,955,713 or 23%, compared to the nine months ended November 30, 2021. This increase resulted from an increase in revenue of $7,943,256 and $118,582 from our Telecommunication Products & Services and Big Data business, respectively, offset in part by a decrease in revenue of $4,106,125 from our SMS & MMS business. We principally earn revenue by providing mobile payment and recharge services to customers of telecommunications companies in China. Specifically, we earn a negotiated rebate amount from the telecommunications companies for all monies paid by consumers to those companies that we process. The increase in this line of business especially in the mobile recharge revenue was evident as we deployed certain funding that we had secured in the last few months to this line of business. We plan to continue to develop our mobile recharge business and expect that revenues would continue to grow further when we continue to deploy more funds. In contrast, our SMS texting service has shown a drop in revenue as compared to last year. We are facing some challenges in this line of business due to the ongoing Covid outbreak in China. During the first half year of the last fiscal year, our Big Data division secured a contract with Pacific Life Re, a global life reinsurance serving the insurance industry with a comprehensive suite of products and services, to develop a holistic multi-faceted risk rating concept, leveraging the Company's proprietary approach to analytics by drawing data from novel sources and filtering them through advance algorithms with the ultimate goal to apply new insights generated from our predictive model to the traditional insurance industry. In August 2022, after a successful project with Pacific Life Re in Asia, we secured a further contract to advance to the next phase of collaboration which has contributed to the current revenue recorded.

Cost of Revenue



The following table sets forth the Company's cost of revenue for the periods
indicated:

                                           For the nine months ended
                                        November 30,      November 30,
                                            2022              2021
Telecommunication Products & Services   $  13,401,733     $   5,005,278
SMS & MMS Business                      $   6,185,813     $   9,726,396
Big Data                                $           -     $     270,000
Total Cost of Revenue                   $  19,587,546     $  15,001,674

We recorded $19,587,546 in costs of revenue for the nine months ended November 30, 2022, an increase of $4,585,872 or 31%, compared to the nine months ended November 30, 2021. As previously mentioned, we principally earn revenue by providing mobile payment and recharge services to customers of telecommunications companies, subscription plans and mobile phone sales in China. To earn this revenue, we incur cost of the product, certain customer acquisition costs, including discounts to our customers and promotional expenses, which is reflected in our cost of revenue.

Gross profit

Our gross profit for the nine months ended November 30, 2022 was $1,653,469, a decrease of $630,159 or 28%, compared to the nine months ended November 30, 2021. This decrease in gross profit resulted from lower profit margin for the period.




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Amortization & Depreciation

We recorded depreciation of $44,654 for fixed assets for the nine months ended November 30, 2022, an increase of $1,110 or 3%, compared to the nine months ended November 30, 2021. This increase resulted from the purchase of equipment.

General & Administrative Expenses

The following table sets forth the Company's general and administrative expenses for the periods indicated:



                         For the nine months ended
                      November 30,       November 30,
                          2022               2021
Accounting           $       97,828     $      143,918
Consulting           $    1,418,406     $    1,469,484
Entertainment        $      153,450     $      134,159
IT                   $       49,451     $       74,684
Rent                 $       94,502     $       80,060
Salaries & Wages     $    1,514,546     $    1,870,805
Technical Fee        $       73,252     $       96,964
Travelling           $      124,560     $       69,604
Others               $      625,224     $      206,097
Total G&A Expenses   $    4,151,219     $    4,145,775

We recorded $4,151,219 in general and administrative expenses for the nine months ended November 30, 2022, an increase of $5,444 or 0.13%, compared to the nine months ended November 30, 2021. The increased in consulting, travelling and other expenses are principally due to the funding exercise and the Company's promotional activities during the period.

Marketing Cost



The following table sets forth the Company's marketing cost for the periods
indicated:

                     For the nine months ended
                 November 30,         November 30,
                     2022                 2021
Marketing Cost   $     290,592       $      384,381

We recorded $290,592 in marketing cost for the nine months ended November 30, 2022, a decrease of $93,789 or 24% compared to the nine months ended November 30, 2021. This decrease resulted from the product mix to meet the current market scenario which incurred less promotional activities. Marketing costs represent the costs of promoting our product offerings through all our platforms.

Research & Development



The following table sets forth the Company's research & development for the
periods indicated:

                             For the nine months ended
                         November 30,         November 30,
                             2022                 2021
Research & Development   $     589,909       $      438,033

We incurred fees of $589,909 in research & development for the nine months ended November 30, 2022 as compared to $438,033 for the nine months ended November 30, 2021. The increase of $151,876 or 35% was mainly due to higher data access and usage fees charged by telecommunications companies.

Our Insurtech division focuses on consumer behavioral insights extraction for the purpose of risk assessment. Insights are mined from a multitude of data sources, harmonized with the objectives of our various business partners. The initial phase of business application is to focus on the insurance industry, particularly in the area of underwriting risk rating, complementary claims adjudication and assessment, and risk segmentation & market penetration.




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This division comprises of experienced actuaries, data scientists, and computer programmers.