Alhokair Fashion Retail launches large space, mono-brand value retail subsidiary, "INC."

RIYADH, SAUDIA ARABIA (TADAWUL: 'HOKAIR') - Fawaz A. Alhokair & Co., one of the world's most recognized retail franchise groups, the brand behind the brands, has unveiled its private label retail subsidiary, "INC.".

With a rich heritage as a global retail franchisee, the brand launch coincides with Alhokair's emergence as a brand owner and franchisor.

INC. represents a positive and transformative trend in private label retailing, combining instantly recognisable quality, fast fashion, and affordable prices. Set within a large store format, INC. will address consumer needs: from apparel to accessories, and footwear to fashion.

"Our new retail format, INC. signals a new direction for our company, and it will become a go-to brand for those who want to be able to purchase high quality products across a range of categories - a complete lifestyle through one brand", said Simon Marshall, Chief Executive Officer of Alhokair. "It is our declaration of private label retailing - an invitation for the consumer to participate, to enjoy true value and exercise choice. It's more than a name, or a logo, it's a lifestyle choice."

"At Alhokair we know first hand what consumers demand, in each of the sixteen markets in which we operate", said Marshall. "We've grown globally by addressing those demands through our brand portfolio and now, with INC. we believe we've created an innovative retail format which addresses white space within the retail sector; a brand format which will build on the best of fast fashion, at every-day-low-prices and recognisable quality. Our ambition to develop and grow our own retail brands has signalled a step change in corporate culture at our headquarters, and I'm immensely proud of our achievements so far. We're smarter, faster, and more innovative than ever before. This can occur anywhere with the right attitude and approach to customer needs. This is what our new brand INC. represents."
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About Fawaz A. Alhokair & Co. (A Saudi Joint Stock Company)
Fawaz A. Alhokair & Co. (SJSC) is a publicly traded retail conglomerate headquartered in Saudi Arabia. The company partners with over 80 international brands, operates in 16 countries and manages over 2,100 standalone mono-brand stores. The company's portfolio includes leading global brands, such as Zara, Bershka, Massimo Dutti, Pull & Bear, Stradivarius, Zara Home, Uterqüe, Gap Inc., Mango, Topshop, La Senza, The Children's Place, Marks & Spencer, Tesco F&F, and Grupo Cortefiel. Primary areas of operations include the domestic market of Saudi Arabia, other markets in the Middle East & North Africa, Central Asia and Caucasus regions, Balkan States, (Europe) and the United States of America. Fawaz A. Alhokair & Co. was registered as a partnership in 1990, incorporated as a joint stock company in 2006 and listed on the Saudi Stock Exchange in 2006.

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