eHealth, Inc. announced the appointment of Michelle Barbeau as Chief Marketing Officer. Ms. Barbeau is a proven leader with a wealth of experience in the healthcare industry. She comes to eHealth from Ableto, a provider of virtual mental health services, where she led their marketing and communications strategy with a focus on designing experiences that drive loyalty and high ROI.

Prior to this, she served four years as a Vice President at UnitedHealthcare, where she transformed a team focused on employer and individual member engagement. She also served eight years in marketing management roles at General Mills.