DoubleVerify (DV) announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok?s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to go into effect this month. As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform. With this release, brands can leverage five new content categories in the Category Exclusion control for TikTok Inventory Filter ?

Gambling & Lottery, Youth Content, Violent Video Games, and Combat Sports. This expanded category selection will give advertisers enhanced measurement insights and increased protection across sensitive topics. The release will also include 11 vertical-based categories for the Vertical Sensitivity inventory filter that align with the unique brand requirements of advertisers across various sectors, including Pets, Food, Beauty, Fashion, Tech & Telecom, Financial Services, Travel, Automotive, Gaming, Professional Services, and Entertainment.

These categories exclude vertical-related content that advertisers may consider misaligned with their brand positioning. DV is currently testing Vertical Sensitivity controls to be available later this quarter. DV?s Universal Content Intelligence is a classification engine that powers the company?s expansive content categorization online, including the expanded categories on TikTok.

Based on over 15 years of experience, DV employs a holistic classification approach by analyzing all key types of content, including visual, audio, speech, text and link elements. Furthermore, DV?s Universal Content Intelligence classifies content based on robust policy definitions, and leverages leading artificial intelligence (AI) technology to provide advertisers with the most accurate classification, while ensuring the broadest coverage and protection at scale.