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Diageo : acquires Vivanda, owner of flavour matching technology behind ‘What's Your Whisky'

06/30/2022 | 04:02am

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal and JεB whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Celebrating life, every day, everywhere.

About What's Your Whisky at Johnnie Walker Princes Street

At the start of the Journey of Flavour tour, visitors take the 'What's Your Whisky' quiz to determine their personal flavour preferences. Drinks on the tour are then tailored to their palates. There are more than 800 flavour combinations available in the innovative dispense systems, meaning a consumer could visit every day for more than two years and not have the same experience twice.

Discover your flavour profile on What's Your Whisky: www.whatsyourwhisky.com

About Vivanda

Founded in 2014, Vivanda is a pioneer in sensory-based food and beverage taste digitisation and personalisation solutions. Based on 30 years of culinary research and food sensory science, Vivanda has created a classification to standardise and qualify the anatomy of a given food item as it relates to an individual's "Taste". Using proprietary algorithms, Vivanda matches the taste and texture preferences of an individual with any recipe, beverage or food product and delivers recommendations through a platform powered by artificial intelligence.


Diageo plc published this content on 30 June 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 June 2022 08:01:08 UTC.

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