Deacons (East Africa) PLC is a Kenya-based company engaged in retailing of franchise products. The Company's segments include Product sales, such as apparel, home and sports, and Geographic, such as Kenya, Uganda, Rwanda and Tanzania. Its principal business is to operate retail establishments, including franchise and department stores selling ladies, men's and children's clothing, footwear, accessories, toiletries, gifts, home-furnishings, cosmetics and sporting goods, among other items in East Africa. It offers bottoms, shorts, t-shirts, tracksuit, dresses, shirts, skirts, onesies/sleepwear, pullover/hoodies/knitwear/jackets, car seats/strollers/walkers, climbers, cross trainer, rowers, treadmills, dining and crockery, and kitchen. It provides lifestyle solutions to its customers through its fashion brands, including 4u2, Angelo, Mr Price, Truworths, Babyshop and Bossini; sports and fitness brands, including Adidas, Reebok and LifeFitness, and home brands, such as Mr Price Home.
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