Cxense ASA announced that Penske Media Corporation (PMC) has signed an agreement to use Cxense Conversion Engine. The publisher will implement Cxense on several of their digital properties, including such prestigious brands as Variety, Rolling Stone, and Women's Wear Daily (WWD). PMC's content attracts a monthly audience of more than 180 million. By leveraging Cxense's AI capabilities, the publisher will be able to increase revenue through personalizing both editorial and commercial content, whilst giving commercial and editorial teams a greater understanding of their audiences and growth opportunities.