Mainichi First Japanese Publisher to Implement Cxense ASA Conversion Engine
August 23, 2018 at 07:30 am EDT
Share
Cxense ASA announced that one of Japan's publishers The Mainichi Newspapers Co. Ltd. (Mainichi) has signed an agreement to implement Conversion Engine, Cxense's new machine learning-powered solution for dynamic paywalls and personalized customer journeys later this year. In addition Mainichi extends its use of Cxense's Data Management Platform (DMP) with Intelligent Personalization in order to increase advertising revenues. Founded in 1872, Mainichi operates local and national newspapers, as well as magazines, and several other online and mobile sites. Mainichi has been using Cxense DMP with Intelligent Personalization since 2016 to drive user engagement, conversion rates and advertising revenues. The publisher will now deploy the newest version of the Cxense DMP. The upgrade includes ready-to-use socio-demographic segments and real-time audience campaign reporting to track ad engagement. With the improved solution, Cxense will support Mainichi in creating premium advertising products and highly attractive audience segments. Later this year, Mainichi will implement Conversion Engine to grow subscription revenues by creating personalized customer journeys and enabling dynamic paywalls on several of their most popular news sites.
Cxense ASA is a Norway-based company engaged in software development. It develops Cxense Extraordinary Insight Engine (EIE), a software as a service (SaaS) suite for online content management, designed for media houses, publishers, advertising agencies and other corporate clients. Additionally, the Company provides cloud-based standalone solutions which can also complement the EIE: Cxense Advertising, a solution enabling targeted digital advertising; Cxense Analytics, which offers real-time monitoring of audience and website analytics; Cxense Content, providing personalized content recommendations; Cxense DMP, which enables publishers to aggregate, segment and auction user data to engage and monetize the audience; and Xsense Search, providing personalized search results and suggestions based on history, context and similar searches. The Company operates in Denmark, Sweden, the United Kingdom, Japan, Argentina, Brazil, and the United States.
CXENSE ASA 
