Strong fundamentals and a good momentum as arguments.

The firm enjoys an excellent Surperformance rating which underlines its profitability, the growth revenue and its business predictability. The consensus average target price is still displaying upward potential. Net and operating income should display 2 digits growth in 2015.

Technically, the stock keeps a bullish trend in the long and in the mid-term, as all rising moving averages show. After a breathing stage, the share is back near its short term support at GBp 544.5 in the 20-day MA area. Thus a technical rebound may take place in the coming trading sessions.
Consequently, investors may open a long position at current prices and target a reversal toward the GBp 581.5 resistance. A stop loss order should be set at GBp 540.