Coty Inc. announced that it has renewed its license agreement with bruno banani for over twenty years. The partnership between bruno banani and Coty has gone from strength to strength, following the successful renovation of the brand and its ongoing premiumization strategy. Coty and bruno banani plan to build upon this success through their shared vision of achieving further growth in female fragrances, attracting more younger consumers and capitalising on the significant white space opportunity of scented care over the next twenty years.

In addition to capturing these new and exciting opportunities, bruno banani will also focus on consolidating its position with consumers in established markets, through the continued expansion and premiumization of its portfolio into new categories and innovations.