Coty Inc. announced the renewal of their license agreement with Mexx. The partnership, which began in 2016, has been extended for more than 25 years, encompassing all Mexx fragrances and colognes. Mexx?s fragrance line was first launched in 2000 with the iconic Mexx MAN and Mexx WOMAN.

Today, it has grown to become one of the top four fragrance brands in Germany. In 2023, Mexx unveiled a series of limited-edition fragrances that received widespread consumer acclaim, from the Mexx ?Summer Bliss? mood boosting fragrance to the ?Mexx Black & Gold?

holiday fragrance.