Comscore, Inc. announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. This outcome makes Comscore the only measurement company accredited for its local TV measurement, and the only accredited national measurement that leverages "big data" science and methodology. This also marks the first time a TV measurement provider has been accredited in all 210 measured local markets based on device tuning measurement.

Comscore TV's accreditation was the culmination of a rigorous process that included an independent audit conducted by a CPA firm engaged by the MRC, and a review of the audit report by a committee comprised of MRC member organization representatives. MRC accreditation signifies that Comscore's methodologies and processes meet the organization's industry established standards, designed to ensure transparency and accountability in measurement. Comscore continues to work with the MRC, as part of an ongoing review, on Comscore TV's estimates for households overlaid with age/gender demographic breaks and households with compositions, which are not part of this announcement and are not accredited by the MRC at this time.

With MRC accreditation of Comscore's TV measurement data, and the company's robust collection of data assets across the advertising ecosystem, Comscore is uniquely positioned to deliver significant value for clients navigating the challenges and opportunities created amid rapid changes in media and advertising.