Colorado S A : Annual Report 2022

OUR COMPANY

Founded in 1962, COLORADO is a Moroccan industrial company specialized in the manufacturing and distribution of different types of paints such as: building paints, automotive refinish paint, as well as industrial, ecological and functional paints.

COLORADO was very successful in meeting its objectives, mainly thanks to:

• A marketing strategy relying on innovation that is supported by a multidisciplinary research and development laboratory;

• Highly trained teams;
• Products that have been certified by national and international laboratories;
• A proactive approach to ensuring Quality, Safety and protecting
  Environment resulted in certifications: ISO 9001 (Quality), ISO 14001 (Environment), ISO 45001(Occupational Health and Safety) and ISO 27001 (Information Security Management).

Rigor

EfficiencyBenevolence

OUR

VALUES

CourageAgility

Coherence

TABLE OF CONTENTS

Message from the CEO	4
Letter to shareholders	5
Broard of directors and audit committee	6
Executive committee	7
Key Figures	8
HIGHLIGHTS	10
COLORADO'S 60th ANNIVERSARY : A look back
on the highlights	11
IS0 27001 certification	14
Renewal of certification with COFACE	14
Renewal of ISO certifications	14
Renewal of the "Authorized Economic Operator:
Safety and Security" categorization	15
Signing of a partnership with the Aïn Sebaâ
Industrial Zone Association (AZIAN)	15
Some of our achievements	16
Commercial and marketing news	20
Development of new products	21
Inauguration of international showrooms	23
Seminars and trainings for professionals at the
national level	24
Seminars and trainings for professionals at the
international level	25
«SBAGHA ZINA» digital campaign	26
New painters' guide	28
Sponsorship and patronage	29

Social policy	33
"COLOCHAUD" Operation - 2nd edition	34
Smile day	35
International Women's Day	36
Ftour Ramadan	37
Hadi Stine Ou 7na Majmou3ine	38
« Shared Meal Binatna » caravan	39
COLORADO CLEAN-UP	39
Retirement	40
COLORADO FOOTBALL LEAGUE	41
Ceremony for the graduates	42
COLORADO BEST CUPCAKE	43
Spanish lunch at the company's canteen	44
3rd edition of ACHOURA	44
COLORANDO	45
60th Anniversary Gala Evening	46
Other HR events	47
Map of presence around the world	48
COLORADO in the PRESS	50
Financial Report	52

MESSAGE FROM THE CEO

Abed Chagar

In 2022, COLORADO achieved a turnover exceeding MAD 600 million and marketed a tonnage of over 55 million kilograms.

This record performance was achieved despite general constraints on inputs (prices and availability) and on the market (downturn in the building market and goods that are becoming more and more expensive).

These results are the product of intensive and efficient work aimed at optimizing resources, exploring new opportunities and strengthening market share in the historical business.

COLORADO's management has launched a great deal of projects relating, in particular, to digitalization, decarbonization, HR development and opening up to other businesses and markets, in order to continue the company's development in the years to come.

Director and Chief Executive

Officer

LETTER TO SHAREHOLDERS

Ladies and Gentlemen, Dear shareholders,

The year 2022 saw an even greater increase in input prices compared to the year 2021.

Prices have reached unprecedented levels with shortages at some suppliers.

This difficulty has been exacerbated by the decline in demand due to the downturn recorded in the building sector in recent years.

In spite of all that, COLORADO has been able, thanks to a proactive and anticipatory policy, to ensure an almost normal supply of its inputs, and to develop its turnover and its market share.

COLORADO recorded a 6% increase in its turnover, thus consolidating the 24% increase achieved a year earlier.

The turnover and the tonnage sold in 2022 are 609 million dirhams and 55.5 thousand tons respectively, which is a historical record for

COLORADO.

All of this is quite clearly the fruit of an unparalleled commitment and dedication on the part of the women and men working in COLORADO and representing its capital resource.

Abed Chagar

Director and Chief Executive

Officer