Jefferies initiates a Buy rating on Colgate-Palmolive, with a Buy recommendation and a price target of $87, forecasting 16% upside potential for the stock over the next 12 months, outperforming its peers.

Colgate's geographic/category mix, margin recovery opportunities and RGM capabilities (revenue growth management) position the business to outperform", the broker believes.

A lagging share price (-5% year-to-date), robust sales growth and easing macroeconomic pressures offer an attractive opportunity', adds Jefferies.

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