The breakdown of the support could lead to a further decline.

Regarding company’s fundamentals, we can note their major weaknesses. The company is overvalued with a PER for 2013 of 22.5x. Otherwise analysts have, since the beginning of the year, downgraded their forecasts for earnings per share and revenue.

Technically, prices are close to a turning point : in fact, the breakdown of the USD 13.1 support would be a strong sell signal for investors. The break of this level would become gloomier the future of the stock.

Therefore, investors can take a short position after the breakdown of the support in closing price. The price target is set at USD 12.2. A stop loss order will be placed above the USD 13.2, threshold that would invalidate the strategy.