CIA. HERING
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Cia. Hering specializes in designing and marketing garments, textile products and hosiery items. The group's products are sold under the Hering, Hering Kids, PUC and Dzarm brands. Sales break down by distribution channel as follows:
- multi-brand stores (41.3%);
- franchised stores (34.3%);
- owned stores (17.3%);
- online sale (2.4%).
The remaining sales (4.7%) are mainly from the activities abroad.
At the end of 2017, products are marketed through a network of 805 outlets (including 785 in Brazil) under the names Hering (617), Hering Kids (109), PUC (56) and Dzarm (3), franchised stores (20) and through 16,859 multi-brand stores worldwide.
Brazil accounts for 97.3% of sales.
Sector
Apparel & Accessories
| 1st Jan change | Capi. | |
|---|---|---|
| +7.99% | 422B | |
| +4.73% | 143B | |
| -28.67% | 45.92B | |
| +16.55% | 18.73B | |
| +15.45% | 10.64B | |
| +27.75% | 8.41B | |
| +0.96% | 6.83B | |
| -9.08% | 6.41B | |
| +29.34% | 6.32B |
