cbdMD, Inc. announced the hiring of Matt Coapman as the Chief Marketing Officer. Matt brings over 15 years of experience in the world of digital marketing and ecommerce strategy execution to the company. Since 2016, Matt has been a Partner at consumer goods think tank Dingoz Consulting, where he helped clients with their product launches and ecommerce development. Prior to that role, from 2010 to 2016, he was the Vice President of Marketing for blu eCigs?, one of the most recognized brands in the e-cig industry. In 2013, blu eCigs? was acquired by Fontem Ventures, a wholly owned subsidiary of Imperial Tobacco. During Matt?s tenure with Fontem, blu eCigs? launched new products and flavors and embarked on a national TV, print, retail, online, and social media marketing campaign, which resulted in blu eCigs? becoming the most recognized e-cig brand in the world. In his role as Chief Marketing Officer, Mr. Coapman will be responsible for developing and executing strategies that help drive sustainable growth, create greater customer engagement and conversion, amplify brand messaging and deliver both top and bottom-line results.