Independent Digital News and Media Limited agreed to acquire BUZZFEED UK limited from BuzzFeed, Inc..
March 27, 2024
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Independent Digital News and Media Limited agreed to acquire BUZZFEED UK limited from BuzzFeed, Inc. (NasdaqCM:BZFD) on March 28, 2024. The transaction also includes the acquisition of BUZZFEED UK's subsidiaries Tasty UK, Seasoned and HuffPost UK to form one operation in the UK and Ireland, led by The Independent. As part of the deal, BuzzFeed, Inc.?s UK staff, both commercial and editorial will move over to The Independent.
BuzzFeed, Inc. is a digital media company for the diverse, online, and socially connected generations across entertainment, news, food, pop culture and commerce. Its brands drive conversation and inspire what audiences watch, read and buy. Its brands include BuzzFeed, HuffPost, Tasty, and First We Feast (including Hot Ones). Its flagship BuzzFeed brand has become a go-to authority for curating entertainment, pop culture and the Internet. With articles, lists, quizzes, videos, and original series. HuffPost is a global media platform for news, politics, opinion, entertainment, features, and lifestyle content. Tasty is engaged in food community on the Internet, pioneering the overhead video format that is across food brands, and is a platform for food creators. It provides its advertising customers with a range of offerings, including display, programmatic and video advertising inventory to target users on its owned and operated sites, applications and third-party platforms.