Brown-Forman Corporation announced new global marketing leadership for its American Whiskey brands. Mark Bacon was named Managing Director, Jack Daniel?s Brands, and Mia Simpson Culp was named Managing Director, Woodford Reserve and Old Forester, effective March 1, 2024. Bacon and Culp will be responsible for all aspects of global marketing and innovation for their respective brand portfolios.

Mark Bacon will serve as Global Managing Director, Jack Daniel?s Family of Brands. In his most recent role, Bacon?s strategic leadership has been critical to helping steward an extended period of remarkable double-digit growth for Woodford Reserve. In addition, Bacon was instrumental in the brand becoming the presenting sponsor as well as the ?official Bourbon?

of the Kentucky Derby. In 2021, Bacon?s role was expanded to include the company?s founding brand, Old Forester, which has enjoyed tremendous success and growth over the past several years. Bacon built his career at Brown-Forman, joining the company in 1989 as a Sales Representative for the Northeast Region.

Over his nearly 35 years with the company, he has held a variety of roles across sales and marketing, including most recently as Managing Director, Super Premium American Whiskey. Bacon?s work and leadership have been recognized both in the spirits industry and the broader marketing profession. Mia Simpson Culp will lead the Woodford Reserve and Old Forester brands as Managing Director.

Since 2021, Culp has served as Managing Director, Tequila, and leveraged her strong marketing acumen and inclusive leadership to drive Brown-Forman?s growth in the tequila category. Culp joined Brown-Forman on the North America Region marketing team in 2012. Since then, she has grown her career with roles of increasing responsibility, including Associate Brand Manager, Woodford Reserve, and Global Brand Manager, Woodford Reserve and Old Forester.

In 2018, Culp was named as Chief of Staff to both the CEO and Chief Brands Officer, where she played a critical role in helping shape the agenda and communications strategy for the business.