Bright Mountain Media, Inc. unveiled their new zero party data platform MomIndex™ which provides real-time insights into the world's most powerful consumer, mom. In order to get in touch with moms directly, Wild Sky Media is utilizing zero-party data. Zero-party data, a term coined in 2020 by Forrester Research, is data that a customer voluntarily shares with a brand.
Contrast that with third-party data, which is collected externally without the customer's explicit consent or knowledge. Zero-party data is not only more trustworthy and accurate than third-party data, but also allows brands to connect more personally with customers.
Bright Mountain Media, Inc. focuses on digital publishing, advertising technology, consumer insights, creative and media services. The Company has an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics. Its digital publishing division focuses on developing content that attracts an audience and monetizes that audience through advertising. Its portfolio of owned and operated Websites is focused on moms, parenting, families, and more broadly, women. The portfolio consists of Websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com. Its advertising technology division focuses on delivering targeted ads to audiences on owned and operated sites as well as third-party publishers through the deployment of technologies. Its consumer insights division focuses on providing primary and secondary research, competitive intelligence, and insight to address customers' strategic issues.
BRIGHT MOUNTAIN MEDIA, INC. 
