BigCommerce announced the launch of BMW Group UK, a leading supplier of BMW and MINI original parts, on the BigCommerce platform. BigCommerce technology partner Autofixa Solutions was approached by BMW Group UK to launch new stores for both the BMW and MINI brands, featuring ERP integrations that sync inventory supplies and pricing data directly with the stores. The store primarily serves consumers, but business customers also use it as an easy alternative for locating and purchasing specific parts.

BigCommerce was selected as a market leader that could provide a stable and scalable platform out of the box and help accelerate BMW Group UK's ability to make improvements to its storefronts. The company chose BigCommerce for the robustness of its platform, exceptional functionality and strong partner ecosystem. Leveraging BigCommerce enabled BMW Group UK to support an increase in product ranges and categories, add additional functionality such as pay-over-time options and improve the overall customer shopping experience.

A middleware Hemi Connect is integrated to the merchant's ERP system where it pushes stock prices not only to the markets but also to the ecommerce shop, creating a true omnichannel solution for the merchant and negating issues such as overselling or price parity.