BigCommerce announced Diamonds Direct, one of the largest luxury jewelry companies in the United States, has launched on the BigCommerce platform. Taking advantage of BigCommerce?s headless and composable commerce capabilities, the site now delivers faster speeds and exceptional front-end capabilities empowering Diamonds Direct to deliver unparalleled shopping experiences, driving customer loyalty and increased sales. Diamonds Direct?s legacy platform was hindered by several limitations, including a lack of headless capabilities, content management and self-service tools, which required developer assistance for even minor updates.

Additionally, the previous platform?s insufficient search and product merchandising capabilities coupled with disconnected technology stacks and siloed data resulted in poor site performance, limited omnichannel capabilities and, ultimately, a sub-par customer experience. Charged with delivering a cutting-edge, enterprise-grade digital transformation solution, Diamonds Direct?s digital strategy and transformation partner Rapidops aligned with BigCommerce as the ecommerce engine, BigCommerce agency partner 1Center as the design and implementation partner and Experro as the Digital Experience Platform (DXP). Using BigCommerce?s versatile and composable open SaaS headless platform as the back-end and Experro as the DXP to offer the blazing-fast store front-end, AI-powered search and merchandising, personalization and customer journey automation, the multi-storefront, highly personalized online shopping experience was launched in just three months.

BigCommerce?s ecommerce platform provides extensive features at cost-effective pricing while enabling the creation of a futuristic API-driven, headless online store that can facilitate cross-channel commerce through a single platform. On top, Experro?s DXP offered ecommerce front-end, headless CMS, page builder, AI search and merchandising, personalization, and customer intelligence to offer speed, scale and flexibility to build unique shopping experiences for all Diamonds Direct customers. Key features of the new site include a jewelry builder to provide personalized shopping experiences, as well as a product sync engine that ensures seamless synchronization of thousands of unique SKUs in near real-time fashion.

The engine is specifically designed to handle the complexities of multiple vendors supplying diamonds to various retailers, ensuring that each diamond is accurately reflected in the inventory. Rapidops and 1Center integrated multiple internal systems including their PoS to automate many operational processes.