Beyond Meat, Inc Appoints Jorg Oostdam as General Manager, Europe
December 16, 2021 at 08:00 am EST
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Beyond Meat, Inc. announced the appointment of food industry veteran Jorg Oostdam to the newly created leadership position of General Manager, Europe. With over two decades of experience in the food and retail sector, including a 15-year tenure at Mars, Incorporated, Oostdam will drive Beyond Meat’s expansion in Europe and accelerate its strategic growth worldwide. Oostdam has been a leader in geographical expansion, portfolio extensions, and organizational development throughout his robust FMCG career. He most recently served as Chief Executive Officer for Zed Candy, where he relaunched the brand and expanded the business into 14 new markets globally. Prior to that, Oostdam was Vice President and General Manager of EMEA for Heartland Food Products Group, where he scaled the Splenda business and expanded the international sales and marketing teams. A veteran of Mars, Oostdam held several leadership roles at the organization including General Manager of Switzerland and General Manager of Spain as well as marketing and sales positions in the Netherlands and Northern Europe.
Beyond Meat, Inc. is a plant-based meat company offering a portfolio of plant-based meats. The Company has developed three core plant-based product platforms that align with the largest meat categories globally: beef, pork and poultry. The primary components of animal-based meat are amino acids, lipids, carbohydrates, trace minerals and water, which are not exclusive to animals and are plentiful in plants. Its flagship product is the Beyond Burger, which is designed to look, cook and taste like a traditional beef burger. The Company also sells a range of other plant-based meat products, including Beyond Sausage, Beyond Beef, Beyond Meatballs, Beyond Beef Crumbles, Beyond Chicken Tenders, Beyond Steak, Beyond Popcorn Chicken, Beyond Chicken Nuggets, and others. Its products are available at approximately 133,000 retail and foodservice outlets in 65 countries, across mainstream grocery, mass merchandiser, club store and natural retailer channels, and various food-away-from-home channels.
BEYOND MEAT, INC. 
