Bell Park : Information Meeting for Results of Operations the First Half of 2023

Results of Operations

for the First Half of 2023

August 7, 2023

Bell-Park Co., Ltd.

Tokyo Stock Exchange Standard Market (Stock code: 9441)

© Bell-Park Co., Ltd. All rights reserved

Statement of Income

Sales, operating income and ordinary income were higher due to an increase in the number of mobile phones and other products sold.

Profit attributable to owners of parent decreased mainly because of a decline in compensation payments received in association with closing shops.

			(million yen)
	1H 2022	1H 2023	YoY change
	results	results
Net sales	51,836	57,823	+5,987
(Comp.)	(100.0%)	(100.0%)	+11.6%
Operating income	2,286	2,454	+168
	(4.4%)	(4.2%)	+7.4%
Ordinary income	2,300	2,482	+181
	(4.4%)	(4.3%)	+7.9%
Profit attributable to	1,778	1,710	-68
owners of parent	(3.4%)	(3.0%)	-3.8%

© Bell-Park Co., Ltd. All rights reserved

2

1H 2023 Topics by Sales Channel

		Impact on net	Impact on
Sales		operating
Topics	sales
channels	income
	(YoY change)
		(YoY change)
	Increase in the number of mobile phone sales
	Increase in sales to new subscribers because of many sales events
Carrier	On the other hand, advertising and sales promotion expenses increased
shops	Improved shop efficiency
	Closed and consolidated some shops and increased the use of
	procedures that customers perform themselves

Corporate	More salespeople for the growth of business operations
solutions	Higher SG&A expenses mainly for personnel expenses

© Bell-Park Co., Ltd. All rights reserved

3

First Half New Subscriber Sales Up for Second Consecutive Year

Number of mobile phones sold to new subscribers at directly operated existing carrier shops (245 shops)

+12.9% YoY 168,000

149,000

124,000 +20.3% YoY

1H 2021

1H 2022

1H 2023

© Bell-Park Co., Ltd. All rights reserved

4

A Shop Network Based on the Market Outlook

In response to changes in market conditions, Bell-Park has since 2021 been consolidating shops near each other, exchanging shops with those of other sales agents, closing unprofitable shops and taking other actions to improve the network of existing shops.

(The medium-term goal is to increase the number of shops.)

Change in the Number of Directly Operated Carrier Shops

	Newly opened/		Closed/sold
	acquired
+21	-23	+27	-29
301			299	297

End-June	End-June	End-June
2021	2022	2023
	© Bell-Park Co., Ltd. All rights reserved	5