Bell Park : Information Meeting for Results of Operations Year ended December 31, 2021

Results of Operations

for 2021

February 10, 2022

Bell-Park lo., Ltd.

Tokyo Stock Exchange JASDAQ Standard (Stock code: 9441)

© Bell-Park lo., Ltd. All rights reserved

1. 2021 Financial Highlights
2. Initiatives for Medium- to Long-term Growth
3. 2022 Plan and Shareholder Returns

© Bell-Park lo., Ltd. All rights reserved

2

Statement of Income

Net sales:	Sales surpassed 100 billion yen for the second time and rose to an all-timehioh
	Growth backed by record-high number of mobile phones sold:
	1,066,000 units (+26.1% YoY)

Operatino income: Decreased because of a decline in profit per mobile phone sold that started in the 2Q and higher SG&A expenses due partly to more shops and overtime

				(million yen)
		2020	2021	YoY chanoe
		results	results
Net sales	(lomp.)	98,843	107,281	+8,438
		(100.0%)	(100.0%)	+8.5%
Operatino income		5,052	4,677	-374
		(5.1%)	(4.4%)	-7.4%
Ordinary income		5,348	4,646	-701
		(5.4%)	(4.3%)	-13.1%
Profit attributable to		3,620	3,277	-342
owners of parent		(3.7%)	(3.1%)	-9.5%

© Bell-Park lo., Ltd. All rights reserved

3

2021 Topics by Sales Channel

		Impact on net	Impact on
Sales		operatino
Topics	sales
channels	income
	(YoY chanoe)
		(YoY chanoe)

・Increase in the number of mobile phones and other products sold

1. Higher sales vs. 2020, when the pandemic reduced shop operating hours in April-May 2020
2. Strong sales of Y!mobile service plans, which have low rates

・Increase in after-salesservices provided

Carrier	Started fee-based support services
・Hioher SG&A expenses
shops
(1) Personnel (increase):	More shop personnel due to the higher		Earninos down
		number of shops and more overtime as the	Hioher sales mainly	because of a
		growth in sales created a large volume of	due to laroer sales	decrease in
		work	volume	profit per
	(2) Rent (increase):	Larger number of shops		mobile phone
	(3) Sales promotion (increase): More cash refunds because of the growth in		sold and hioher
		SG&A expenses
		sales
Corporate	・Increase in mobile phone and PC sales
sales	Sales increased partly because people hired to increase the sales force in the
previous fiscal year are now contributing to sales

© Bell-Park lo., Ltd. All rights reserved

4

Strenothenino Customer Support Services

In April 2021, started providing smartphone set up support for a fee. Services include transfers of data to the new mobile phone, applying screen protectors and other activities.

Growth of After-sales Services

Standard services		Fee-based services

Shop operations were limited during April-May 2020

Started providino support for a fee

Support services performed well because of services provided to smartphone buyers wanted to use their phones immediately

		5
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