beaconsmind AG has gained one of the fastest growing coffee house chains as a new customer in the growth region of India. In this way, the high demand for the innovative location-based marketing solutions from beaconsmind continues. The coffee house chain currently operates cafes in ten cities and aims to increase the number of cafes to around 300 in over 20 cities.

By using the beaconsmind Suite software in conjunction with the app from the coffee house chain, the company is opening up new individualised marketing and communication channels. Thanks to the combination of digital data and data from the high-street shops, the coffee house chain can provide customers with personalised offers at all touchpoints and in this way further improve the customer experience. The company's own app offers app users numerous benefits, loyalty and subscription programmes as well as current offers.

In addition, users can use the app to purchase coffee, roasting supplies such as coffee bags and merchandising, reload their loyalty cards for payment and register for various events and courses. The company's app already has tens of thousands of registered users.