Backblaze, Inc. announced the launch of Powered by Backblaze. This program helps independent software vendors, technology partners, and other companies take the complexity out of offering object storage within their branded user experience so that they can focus on enabling customer success and growing revenue. Powered by Backblaze offers companies the ability to incorporate B2 Cloud Storage into their products seamlessly, empowering them to sell more services or enhance their user experience with no capital investment.

Today, this program offers two features that support the provisioning of B2 Cloud Storage: Custom Domains and the Backblaze Partner API. Custom Domains, launched today, lets businesses serve content to end users from the web domain or URL of their choosing, with no need for complex code and with Backblaze managing the heavy lifting of cloud storage on the back end. The Backblaze Partner API enables organizations to provision Backblaze B2 Cloud Storage storage accounts from within their own platform.

The API also allows these companies the ability to manage accounts, run reports, and create a bundled solution or managed service for a unified user experience. Both features are available for use today. Backblaze published an in-depth exploration of the features and their benefits on its blog.