Axel Springer SE acquired unknown majority stake in WORLD.MINDS Management Ltd. on March 29, 2022. Christoph Keese, Managing Partner and chief executive officer of hy – the Axel Springer Consulting Group, has additionally become co-Managing Director at WORLD.MINDS, joining founder Rolf Dobelli as of 1 February 2022. Peter Würtenberger, Executive Vice President of Axel Springer SE, will also join the company's board (Verwaltungsrat). Kipper Blakeley will continue serving as Chief of Staff and producer.

Axel Springer SE completed the acquisition of majority stake in WORLD.MINDS Management Ltd. on March 29, 2022.