Avensia announced American Orthodontics has gone live with its new next-generation business-to-business (B2B) e-commerce platform. American Orthodontics teamed with Avensia for the development and deployment of a new digital commerce site with the purpose of consolidating relevant processes into one system to serve a global market with highly complex and configurable products and stringent compliance requirements, and to enter new markets with less effort. American Orthodontics selected Avensia for its proven digital commerce experience and understanding of challenging business processes and integrations, and Avensia's platform partner, Optimizely, for its robust e-commerce technology and content management system.